Territory Manager – Job Description
Location: Prairies MB & SK (Remote & In Field Work)
Reports to: Director, National Sales
Status: Full-time (40 hours per week)
Job Description:
The Territory Manager plays a crucial role in growing sales by representing products from the
company’s suite of brands to customers. The role will be focused on deepening relationships
and increasing sales with existing licensed cannabis retailers while strategically onboarding new
retail partners to increase sales volume by increasing SKU distribution, executing trade
programs, managing inventory levels, and educating retail store owners, managers, staff and
consumers.
Responsibilities:
Sales & Distribution:
• Build and maintain strong, long-lasting relationships with existing retail partners (store
owners, managers, and budtenders) in assigned territory to maximize sales and ensure
their needs are met and expectations are exceeded.
• Be the “go-to” sales representative/territory manager to assist retail store managers in
managing inventory, assortment and profitability.
• Create brand awareness and, community engagement within your given territory.
• Identify new distribution opportunities and build partnerships that maximize
distribution, visibility and service.
• Analyze sales activities, market conditions and competitive pricing to meet company
objectives.
• Develop and maintain a sales pipeline, ensuring consistent growth and consistently
achieve and exceed monthly, quarterly, and annual sales targets.
• Collaborate with retailers to develop/activate effective distribution and merchandising
strategies for our products in their stores.
• Devise a sales route plan and map for the territory, maximizing efficiency in sales
operations within the designated sales territory.
• Attend provincial and regional trade shows and events.
Relationship Management:
• Conduct regular visits/in-store education sessions to staff and consumers to ensure
product knowledge, offer training, and get feedback (where permitted).
• Engage with clients regularly through a mixture of visits, calls, and industry events.
• Work closely with retail partners as a valued and trusted business partner to understand
their unique challenges and opportunities.
• Resolve any issues or concerns of retail partners in a timely and professional manner.
Administration & Support:
• Gather and relay market feedback regarding product trends and marketing strategies.
• Administration for territory ensuring records and information databases are up to date.
• Regularly report sales progress, challenges, and market insights to management.
• Collaborate with the Director of National Sales in planning sales activities and setting
KPIs for region.
• Achieve KPI targets on sales volumes, distribution, market share, placement/visibility,
and retailer engagement/visitation.
• Manage promotional expenses for the territory.
• Understand and comply with federal and provincial cannabis regulations while
remaining up-to-date and educated on changing regulatory conditions (municipal,
provincial and federal) as they relate to the assigned territory.
Must Have:
• Minimum of 2 years of Sales, Category, and/or Account Management experience in a
regulated/restricted category such as cannabis and/or beverage & alcohol industry.
• Bachelor of Commerce degree, or a demonstrated equivalent training and experience.
• Cannabis product knowledge and passion for the industry.
• Existing credibility and a strong network within the cannabis retail industry is considered
a strong asset.
• Demonstrated exceptional organizational, time-management, and prioritization skills.
• Ability to foster relationships with accounts and customers, consistently delivering
outstanding customer experiences across all channels.
• Display self-motivation and the ability to thrive while working independently and
remotely.
• Excellent communication skills (written and verbal) with a well-developed professional
manner and a focus on positive, productive business relationships.
• Have access to a safe/reliable vehicle and hold a valid Provincial Driver's License.• A criminal records check will be required after job offer is communicated.
• All employees must be 19+.
White Ash Group and the companies it represents are Equal Employment Opportunity employers
that values the strength of diversity within the workplace. All qualified applicants, regardless of
race, colour, religion, gender, sexual orientation, marital status, gender identity or expression,
nationality, age, disability or veteran status, or any other characteristic protected by applicable
law, are strongly encouraged to apply.