Field Operations Specialist – Job Description Location: SK, Regina or Saskatoon (Remote \& In Field Work) Reports to: National Sales Manager Status: Full-time (40 hours per week) White Ash Group has been engaged by a fully licensed Cannabis cultivation, processing, and consumer packaged goods company to recruit a Field Operations Specialist in Saskatchewan. Job Description: The Field Operations Specialist will serve as a dedicated retail execution partner. In this field- based commercial role, you will work directly with our retail partners to support store-level performance through structured coverage, and merchandising excellence. You will help ensure our brands are executed in a way that supports retailer objectives, including staff confidence, strong shelf presentation, and a positive consumer experience. This is a hardworking, hands-on, rolls-up-your-sleeves environment emphasizing a team- oriented and collaborative style. It will be key for the candidate to embrace change and see past obstacles with a focus on solutions in the context of a company undergoing rapid growth and ongoing functional integration. Responsibilities: Store Coverage \& Execution:

• Visit assigned retail locations on a regular schedule • Complete merchandising and compliance audits • Ensure products, promotions, and displays are set up correctly • Build and maintain strong relationships with store staff • Identify and report competitor activity and in-store issues • Resolve day-to-day store concerns and escalate recurring challenges • Record store visits, insights, and actions in the company CRM

Retail Education \& Engagement:

• Deliver in-store product training and education sessions• Support product launches and reinforce key selling points

• Gather feedback from retail staff and share insights with the team • Answer product and service-related questions

Merchandising \& Brand Activation:

• Set up and maintain visual merchandising displays • Execute custom builds and support flagship store activations • Track and manage inventory of merchandising materials • Prepare and organize campaign assets • Identify and report replenishment needs

Events \& Promotion:

• Support in-store pop-ups, launches, and events • Represent the brand in a professional and compliant manner • Ensure all event materials and setups meet brand standards

Additional Duties:

• Take on other tasks aligned with retail execution and business priorities as assigned Qualifications:

• 1-3 years of experience in field sales, retail execution, merchandising, brand activation, or related commercial roles

• Strong communication and presentation skills, with proven confidence engaging store managers and staff

• Strong organization skills with the ability to follow structured coverage plans and execution standards

• Comfortable working independently in a remote, field-based environment • Experience working with multi-banner or key account retail partners is an asset • Background in CPG, cannabis, beverage alcohol, or regulated retail environments is an

asset • Experience using CRM platforms (e.g., Salesforce or similar) is an asset • Experience with in-store merchandising or trade asset deployment is an asset • Must reside in and have valid driver’s license and ability to travel within assigned

location of work

• Must have the ability to provide a criminal record check that is clear of any charges that

could be related or have a direct correlation to the position or company • All employees must be 19+

White Ash Group and the companies it represents are Equal Employment Opportunity employers that values the strength of diversity within the workplace. All qualified applicants, regardless of race, colour, religion, gender, sexual orientation, marital status, gender identity or expression, nationality, age, disability or veteran status, or any other characteristic protected by applicable law, are strongly encouraged to apply.