Marketing Director – Job Description

Location: Remote

White Ash Group has been engaged by a fully licensed Cannabis cultivation, processing, and

consumer packaged goods company to recruit a Marketing Director.

Job Description:

Someone who can provide both marketing leadership, commercialization and product oversight

while helping build structure, processes, and alignment across Product, Marketing, Ops and

Commercial. The ideal individual will have experience managing brands, leading innovation, and

bringing products to market, as well as experience working cross-functionally with Sales,

Product, Operations, and Marketing teams.

Key Areas of Focus/Responsibilities (but not limited to):

• Brand strategy, positioning, portfolio management, and long-term brand planning

• Consumer, trade, shopper, and digital marketing

• Innovation and commercialization, including new product launches from concept

through market execution

• Launch planning, launch readiness, and cross-functional project management

• Product education and development of marketing tools and assets

• Social media strategy, content development, community engagement, and growing

brand awareness to increase consumer reach, engagement, and overall visibility across

our portfolio.

• Consumer insights, category trends, competitive intelligence, and market analysis

• Marketing Team leadership, process development, KPI management, and cross-

functional collaboration

• Portfolio management, SKU rationalization, and innovation pipeline development

Requirements:

• 5 – 8+ years of direct work experience in a fast-moving consumer goods marketing,

brand management position, or account management agency role

• Experience in the Cannabis industry is ideal

• A self- starter, able to work autonomously, driving momentum on multiple projects and

proactively planning ahead• Ability to operate in an environment with limited data and a high degree of complexity

and ambiguity

• Highly organized with prioritization skills

• Strong understanding of marketing principles

• Excellent written and verbal communication to convey brand messaging effectively

• Ability to lead and motivate cross-functional teams to achieve brand goals

• Proven ability to manage multiple projects simultaneously and meet deadlines

White Ash Group and the companies it represents are Equal Employment Opportunity employers

that values the strength of diversity within the workplace. All qualified applicants, regardless of

race, colour, religion, gender, sexual orientation, marital status, gender identity or expression,

nationality, age, disability or veteran status, or any other characteristic protected by applicable

law, are strongly encouraged to apply.