As Business Development Director, you will lead the growth of one of the most influential teams in the hemp category. You will be empowered to shape and execute commercial growth initiatives, support revenue expansion across direct-to-consumer and emerging B2B channels, and identify new market opportunities, helping position the company, customers and partners at the forefront of industry trends.

While collaborating cross-functionally on data-driven marketing campaigns, optimizing pricing strategies, and contributing to scalable commercial foundations, you will have a direct impact on the company’s long-term profitability and market presence. With commitment to quality, compliance, and innovation, you will make a meaningful impact within a regulated, rapidly evolving, medical science-first environment.

Key Responsibilities:

• Develop and support the execution of growth initiatives aligned with the company’s commercial objectives, driving customer acquisition, retention, and sustainable revenue growth.
• Contribute to the development and refinement of the company’s go-to-market strategy, ensuring alignment across commercial functions.
• Guide the identification and pursuit of new market opportunities, product categories, and revenue streams as the business continues to evolve.
• Help establish and expand strategic channel partnerships, including formulators, labs, co-manufacturers, distributors, and other industry collaborators, to support market penetration and long-term growth.
• Support the establishment and monitoring of commercial metrics, including revenue performance, pipeline activity, and marketing KPIs, aligned with overall business objectives.
• Collaborate with internal teams to optimize the end-to-end customer journey, from initial awareness through post-sale engagement.
• Provide input into pricing strategies, packaging, and commercial models to support positioning and growth.
• Leverage market intelligence and customer insights to inform product positioning and value propositions.
• Contribute to sales enablement efforts by helping define processes, tools, and resources that support consistent execution.
• Support the use of commercial systems and tools, including CRM platforms, reporting dashboards, and modern technologies, to track performance and inform decision-making.
• Regularly report on commercial progress, insights, and forecasts to the executive team.
• Over time, contribute to the evolution of the commercial function, including recommendations around structure, resourcing, and future hires as the business scales.
• Build, lead, mentor, and inspire high-performing teams across sales, marketing, business development, and customer success or commercial functions.
• As an executive you will meet the minimum standards of being a leader in terms of fiduciary responsibility, confidentiality, and strategic planning across the whole organization and its subsidiaries.

Experience & Qualifications:

• Bachelor’s or Master’s degree in Business, Marketing, or a related field, or equivalent practical experience.
• 3–5+ years of experience in business development, sales, or commercial leadership roles, preferably within hemp, cannabis, supplements, food & beverage, wellness, or other regulated consumer product industries.
• Proven ability to scale brands into 6-figure monthly revenue and/or 7-figure annual revenue.
• Experience contributing to growth initiatives within scaling or entrepreneurial environments.
• Demonstrated ability to support or lead go-to-market initiatives that drive measurable business outcomes.
• Strong collaboration and communication skills, with the ability to work effectively across functions.
• Proficiency with CRM systems, pipeline management, and commercial reporting tools.
• Understanding of regulated markets and the importance of compliance, quality, and brand integrity.
• A genuine interest in plant-based wellness and mission-driven products.
• Experience using modern tools and workflows to improve efficiency, or a strong willingness to learn and adopt new technologies.

White Ash Group and the companies it represents are Equal Employment Opportunity employers that values the strength of diversity within the workplace. All qualified applicants, regardless of race, colour, religion, gender, sexual orientation, marital status, gender identity or expression, nationality, age, disability or veteran status, or any other characteristic protected by applicable law, are strongly encouraged to apply.