Our client is a Canadian cannabis company providing customized post-harvest outsourcing and manufacturing solutions to licensed producers (LPs) across Canada. Their services span Processing, and Packaging, Fulfillment & Distribution, allowing LPs to focus on cultivation and genetics while outsourcing the rest to a trusted partner.

As the company continues to expand, they are seeking an experienced Manager, B2B Sales to drive growth, build strategic relationships, and expand market presence across Canada.

Key Responsibilities:

Sales & Business Development

• Develop and execute strategic B2B sales plans to achieve revenue targets
• Connect with licensed producers, retailers, and global partners to promote company services and solutions.
• Manage the full sales cycle – from prospecting, lead generation, and negotiations to closing deals.
• Identify and pursue new partnership opportunities to grow market share and expand the client base.
• Maintain a strong pipeline of qualified prospects and track all sales activities through CRM tools.
• Meet or exceed quarterly and annual revenue goals.

Client Relationship Management

• Act as the primary point of contact for key B2B accounts, ensuring client satisfaction and long-term retention.
• Build and nurture strong relationships with existing clients, identifying opportunities for upselling and cross-selling.
• Develop tailored account plans and strategies that align with client needs and business objectives.
• Provide responsive communication and coordinate internal teams to address client requirements quickly and effectively.

Cross-Functional Collaboration

• Partner with Supply Chain, Quality, and Operations teams to align to ensure seamless business with external partners
• Collaborate with senior leaders to manage contracts, pricing, and ensure regulatory compliance.
• Work closely with internal stakeholders to ensure seamless execution of business agreements and consistent client communication.

Reporting & Market Analysis

• Track and report on key performance metrics, pipeline health, and overall sales performance.
• Conduct regular market analysis to identify emerging trends, competitor activities, and new opportunities.
• Present sales forecasts and progress reports to senior management, highlighting wins, challenges, and strategic recommendations.

Qualifications & Experience:

• 4–7 years of B2B sales and business development experience, ideally within the cannabis or regulated CPG industries.
• Proven track record of driving revenue growth and managing complex client relationships.
• Strong understanding of supply chain processes, manufacturing workflows, and regulatory environments.
• Bachelor’s degree in Business, Commerce, or a related field
• Experience using CRM systems
• Exceptional communication, negotiation, and presentation skills.
• Highly organized, detail-oriented, and self-motivated with the ability to thrive in a fast-paced, evolving industry.
• Excellent financial literacy and analytical ability.
• Previous cannabis industry experience and existing LP relationships are highly desirable.

White Ash Group and the companies it represents are Equal Employment Opportunity employers that value the strength of diversity within the workplace. All qualified applicants, regardless of race, colour, religion, gender, sexual orientation, marital status, gender identity or expression, nationality, age, disability, or veteran status, are strongly encouraged to apply.