Title: General Manager, Los Angeles

Location: Los Angeles, CA (onsite)

Compensation: $150,000 to $220,000 total cash (base plus bonus), plus Series C equity

The Company

Our client is a Series C startup expanding access to clean, safe public restrooms. It deploys and services smart, standalone restroom units for cities and transit agencies, including the District of Columbia, the San Francisco Bay Area, New York City, and LA Metro. Los Angeles is one of its most important and demanding markets.

Why This Role is Exciting

• Build something that matters: make public restrooms clean, safe, and reliable for Angelenos and transit riders.
• Own the market: the P&L, field operations, team, and customer relationship are yours.
• Shape the strategy: execute the current plan and bring your own.
• Growth: our client is on track to 5x ARR, and the role can grow with the market.
• Culture: 4.4/5 employee satisfaction and a mission-driven team.

About the Role

This is a new role and the senior leader for the LA market. You’ll report to the VP of Operations and lead the LA field and operations team, including an Operations Manager who runs cleaning and a Technical Operations Manager you’ll hire. The first priority is operational excellence: keeping every unit clean, stocked, and running across a large, dispersed footprint.

Responsibilities

1) P&L & Performance

• Own the LA P&L: revenue, costs, and margin.
• Manage KPIs: cleanliness and odor scores, uptime, response times, labor costs, and customer satisfaction.
• Know the levers that move each metric, and make clear tradeoffs between cost, quality, and staffing.
• Build the long-term plan for growth, maintenance, and asset replacement.
• Partner with product and engineering to improve units and internal tools.

2) Operations & Field Management

• Lead daily field operations: cleaning, restocking, pumping, and technical maintenance.
• Drive clean and odor score recovery.
• Adapt company playbooks into LA SOPs.
• Recruit, develop, and retain a large frontline team, and hold a dispersed team accountable.
• Hire a Technical Operations Manager and build a performance review program.
• Own incident escalation (outages, vandalism, safety events), including after hours.
• Ensure compliance with contract, safety, and fleet requirements.

3) Customer & Stakeholder Relations

• Be accountable for the LA Metro relationship. Day-to-day contact may sit with your Operations Manager; you lead escalations and key conversations. The Revenue team owns the commercial relationship.
• Report performance to the customer through data and regular check-ins.
• Represent the company with local agencies and community partners, including occasional permitting and site placement.
• Raise risks and opportunities to internal stakeholders early.

Is This You?

• Field operations leader: you’ve run maintenance and servicing of public-facing field assets in transit, fleet, car share, micromobility, facilities, or municipal services.
• Leader of large teams: you’ve managed frontline, hourly teams of 75 to 250, including people you don’t see every day.
• Data fluent: you can cut data, pick the right views, and know what data a decision needs. SQL is a plus.
• Financially fluent: you’ve owned a P&L and made cost and quality tradeoffs under pressure.
• Willing to do hard things: you make the difficult call and are there when the market needs you.
• Clear communicator: you keep people informed and follow up reliably.
• Builder: you move fast in ambiguity.
• Mission-aligned: you care about public restroom access.

Education / Experience

• 7+ years in operations or field services, including 5+ years leading frontline teams of 75 to 250.
• Plus: workforce scheduling, fleet, maintenance, or ticketing systems; Excel modeling; working with product teams on internal tools.
• Bachelor’s degree or equivalent experience preferred.
• Travel: one or two trips to other markets during onboarding, then mostly within the LA metro area.

Benefits

• Medical including plan options with 100% employer-paid premiums; Dental and Vision
• Meaningful Series C Equity
• 401(k) Plan
• Paid Time Off (PTO) with Paid Sick Leave
• Mileage reimbursement or access to a market vehicle for local travel
• Relocation assistance may be available
• Employee Assistance Program (EAP) and National Discounts
• Short and Long-Term Disability Insurance
• Life, Dependent Life, and AD&D Insurance
• Employer-Paid Basic Life Insurance
• Worker’s Compensation Coverage
• Legal Insurance

Benefits offered to full-time and part-time employees may vary by State.

Our client is a proud Equal Opportunity Employer, and we are committed to pursuing and hiring a diverse workforce. We believe that every person has a right to equal employment opportunities without discrimination, and that diversity contributes to the overall health of the organization. We do not discriminate based on race, color, national origin, ancestry, citizenship status, religion, sex, sexual stereotyping, sexual orientation, gender, gender identity, gender expression, age, marital status, mental or physical disability, medical condition, genetic information, military or veteran status, pregnancy (which includes pregnancy, childbirth, and medical conditions related to pregnancy, childbirth, or breastfeeding), or any other protected characteristic. Employment may be contingent upon our client’s receipt of an acceptable and job-related drug test, motor vehicle report, and/or background check, as applicable and permissible by law.