Title: Paid Media Manager / Head of Paid Media (depends on level)

Location: Columbia, MD

Reporting structure: This role reports to the Chief Marketing Officer. 

Company description: 

The company was founded in response to a common need: small warehouse space for growing businesses. Instead of leasing to a single large tenant, they transformed large warehouses into multiple small, flexible units designed for entrepreneurs and small businesses.

After quickly filling their first location in the US they expanded rapidly. Their model removes traditional barriers—no long-term contracts, personal guarantees, or corporate terms—offering scalable spaces with all-inclusive amenities and a supportive community. Today, they continue to grow, empowering small businesses, e-commerce brands, and creatives nationwide.

Quick facts:

• You’ll play a critical role in a fast-growing and innovative real estate company with the budget, backing, and freedom to build something meaningful. 
• We’re looking for a highly analytical and creative Paid Media Manager to own our entire demand capture funnel—from ad buying to conversion to nurture and beyond. 
• This role is for someone who lives and breathes performance marketing, but also understands that winning campaigns are built on rigorous funnel analysis, creative testing, and rapid iteration.
•  You'll play a key role in driving qualified leads at scale and turning paid channels into consistent growth engines.

The Paid Media Manager will be responsible for:

• Performance Marketing & Demand Capture
• Plan, launch, and optimize paid campaigns across platforms (Google Ads, Meta, LinkedIn, YouTube, etc.)
• Drive lead generation through performance-driven ad buying focused on CAC, CPL, ROAS, and LTV
• Manage and scale media budgets effectively, ensuring maximum efficiency and return
• Full Funnel Ownership
• Analyze and optimize the complete user journey—from ad impression to lead capture, email nurture, and sales handoff
• Build, test, and improve landing pages, lead forms, CTAs, and conversion flows
• Identify and fix drop-off points within the funnel; drive alignment between ad intent and conversion path
• A/B Testing & Experimentation
• Design and execute A/B and multivariate tests on ad creatives, targeting, copy, landing pages, and CTAs
• Use data to form hypotheses, test assumptions, and iterate rapidly
• Turn learnings into scalable playbooks and recommendations
• Diagnose & Deep Dive
• Dig deep into metrics and funnel data to uncover insights—whether that’s low MQL-to-SQL conversion, landing page bounce rates, or high ad fatigue
• Proactively identify what’s broken or underperforming and implement fixes
• Regularly audit and refine tracking, attribution, and reporting (GA4, HubSpot, etc.)
• Cross-Functional Collaboration
• Work closely with sales, product marketing, and content teams to align messaging and targeting
• Partner with design and creative to develop compelling ad assets and landing experiences
• Sync with RevOps to ensure proper lead routing, scoring, and CRM hygiene

Is this you?

• This is a high-impact role where you’ll be trusted to own and scale critical growth channels. You’ll have the autonomy to test, learn, and iterate, while being supported by a collaborative and forward-thinking team.
• If you’re an operator who thrives on accountability, loves moving fast, and knows paid media inside and out—we want to hear from you.

Preferred Qualifications: 

• 5+ years of experience in performance marketing, paid media, or demand generation
• Proven experience managing and scaling paid media channels across multiple platforms
• Strong grasp of marketing funnels, lead nurturing, and conversion rate optimization
• Hands-on experience with A/B testing tools (e.g., Google Optimize, VWO, Optimizely)
• Proficiency with ad platforms (Meta, Google Ads, LinkedIn, etc.) and analytics tools (GA4, Looker Studio, HubSpot)
• Analytical thinker with strong problem-solving and diagnostic skills
• Ability to balance data-driven thinking with creative experimentation
• Self-starter who thrives in fast-paced, high-growth environments

Nice to Haves: 

• Experience with B2B SaaS or high-ticket service offerings
• Familiarity with marketing automation tools (e.g., HubSpot, Marketo)
• Understanding of lead scoring, attribution models, and sales-marketing alignment