Title: Founding Marketing Lead

Location: San Francisco or Remote

Reporting Structure: Report to the Founder & CEO

Company Description

Our client is a fast-growing tech startup building the future of server to server communications. Our customers include industry leaders like Brex, Lob, Benchling, Drata, and the Fortune 500.

We are looking for someone to build and scale their go-to-market engine to increase revenue and pipeline creation. You will know, understand, and empathize with their customers to make sure we communicate with the right customers, in the right way, and at the right time; by iterating on our ICP, positioning, messaging, conversions, and growth channels. 

You will get first-hand experience of every aspect of running a venture-backed business and building developer tools from the ground up. We are not looking for employees, we are looking for teammates.

Quick Facts:

• Raised $11M and backed by Y Combinator, a16z, Aleph, and several founders/CTOs from prominent tech companies. 
• Founded in 2021, 8 employees.

Responsibilities

The Founding Marketing Lead will be responsible for:

• Enterprise leads: Generate enterprise leads.
• Self-serve: Generate self-serve customers.
• Strategy: Collaborate on our GTM strategy, help clarify our ICP definition & positioning, and iterate on channels.
• Brand: Help continue establishing the client as a leader in the devtool infra space (for our ICP).



Is this you?

• Strategic + Execution Hybrid: Ability to create a strategic plan and goals, as well as executing it and running tactical growth experiments.
• Technical affinity: doesn’t need to be an engineer, but should understand backend engineers, APIs, and developer workflows deeply enough to create credible content and campaigns.
• Growth minded: thinks about distribution and channels; and has experience increasing awareness and conversions.
• Product marketer: has the skills and experience to help us clarify our ICP & positioning, tighten our messaging, and create copy that converts.
• Experienced: have successfully driven similar outcomes in the past while targeting engineers with a product-led motion.
• Hands on builder: can roll up sleeves, write copy, build landing pages, set up automation, analyze data, and run campaigns without relying heavily on agencies.
• Organized and methodical: able to set results, formulate a plan, and track against progress.
• Impactful: does impactful work to improve the business where it matters. Focusing on what’s important, and doesn’t get distracted by what isn’t.
• Urgency: ships, runs experiments, and tests quickly. Knows that perfect is the enemy of great, and is comfortable with making decisions using incomplete information.
• Obsessed: loves growth and GTM, and obsessed with learning everything possible about it and becoming the best.
• Communicator: clear and concise communicator. Can effectively communicate what they think.
• Startup DNA: works well in a high ambiguity environment. Possesses a high level of agency, drive, and self-motivation with a strong sense of pride and ownership of their work.
• Bonus:
• Automation: familiar with tools like Clay, n8n, Apollo, or equivalents and knows how to build strong automations and leverage AI tools.
• Analytics: knows what to track, why to track it, which tools to use, and how to make sense out of the outputs in order to drive results.
• Writer: can write copy and content that effectively communicates a message and is interesting to read.

Preferred Qualifications

• In-office in SF
• 5+ years of experience doing growth or marketing for a devtools or infrastructure product.
• Experience working at an early stage startup.
• Hackers/OSS devs welcome, even without extensive work history. Checkout our OSS repo on Github.

#Perks

• Competitive Compensation Package: $140-$175K plus equity
• Equity: We offer generous equity packages at Svix. As an owner, our success is your success.
• Benefits (US): Health insurance (including vision and dental), long-term and short-term disability insurance, 401(k) retirement account, paid sick time and paid personal time off.

We are committed to building a diverse, inclusive company and we encourage applications from candidates of all backgrounds.