Job Description:
A Demand Planner specializes in carrying out research and analysis to predict consumer demand so as to manage inventory and
guide supply chain operations. This role engages in a variety of tasks such as creating and maintaining forecast models for
customers, as well as incorporating business intelligence and forecasting information gathered from other areas such as sales,
marketing, finance, development, and supply. A demand planner leads the discussion each month for meeting customer demand
with these counterparts in the organization.
Demand planners must take into account data from many sources when arriving at their forecasts. These sources may include past
sales data, advertising and marketing budgets and priorities, the actions of distributors and retailers, natural disasters, weather,
and sometimes political and social events.
Principal Accountabilities:
· Collecting data from internal and external sources on factors known to affect demand
· Analyzing sales, stock, and other data statistics
· Reviewing historical sales trends
· Modeling the data to forecast future demand
· Obtaining information on occurrences that could impact demand like promotions and production delays
· Coordinating cross-functional research activities to reconcile significant variances
· Interacting with sales, marketing, and customer finance to understand demand forecast drivers
· Using and maintaining the demand planning software (ERP system)
· Providing input to the supply planning organization in developing inventory strategies on existing items, new products,
and product phase-outs
· Refining systems and methods to improve forecasts in order to better anticipate customer needs