English Copywriter – TikTok eCommerce

Location: Hylo, London – onsite, Monday to Friday

TikTok is the leading destination for short-form mobile video, shaping culture and transforming the way people connect, create, and shop. TikTok Shop is a fast-growing part of the platform, helping brands and entrepreneurs reach new audiences and grow their businesses.

Within this, the Merchant Acquisition and Incubation (MAI) team focuses on supporting sellers — from onboarding and education through to long-term success.

We’re looking for an English Copywriter to join the MAI team in London. You’ll be responsible for producing clear, engaging, and results-driven content across a range of merchant touchpoints, ensuring that sellers have the resources they need to succeed on TikTok Shop.

Key Responsibilities

• Write and proofread copy across multiple channels including email, app notifications, social media, search, and community groups.
• Develop engaging educational materials for sellers, such as one-pagers, webinar scripts, video narratives, and live session content.
• Tailor messaging for different seller groups, ensuring clarity and impact.
• Partner with Legal, PR, Marketing, and Operations teams to ensure compliance and consistency.
• Stay updated on TikTok Shop’s initiatives, using insights to inform content creation.
• Support with ad-hoc copywriting and communication needs where required.

Qualifications & Experience

• Native English speaker with excellent writing and communication skills.
• Degree in English, journalism, communications, or a related field.
• 3+ years of professional copywriting experience, ideally including exposure to digital media or video-related projects.
• Strong research and editing skills, with the ability to produce compelling, shareable content.
• Good understanding of social media best practices; hands-on social media experience is an advantage.
• Independent thinker with problem-solving skills and the ability to explain the impact of their work.
• Self-motivated, organised, and able to manage multiple priorities in a fast-paced environment.
• Collaborative, with strong stakeholder management skills.
• Knowledge of the UK eCommerce market is a plus.

Why Join TikTok?

• Work at one of the world’s most influential technology platforms.
• Play a direct role in shaping TikTok Shop’s success in the UK.
• Collaborate with a dynamic, cross-functional team where your work will have measurable impact.