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SDR/BDR – Seller Acquisition & Early Seller Incubation
London, England, United Kingdom
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SDR/BDR – Seller Acquisition & Early Seller Incubation


The ideal SDR/BDR for the Germany TPA team is execution-focused, highly coachable, and commercially driven. They thrive in a fast-paced and sometimes ambiguous environment. They create momentum, stay resilient under pressure, and execute with urgency and structure. We value mature, solution-oriented communication and a collaborative mindset. We are looking for humble team players who share how they achieve results, support others, and prioritise team success over personal recognition.


Key success factors:

  • Strong ownership mentality and proactive communication
  • High activity mindset with excellent follow-through
  • Comfortable working with KPIs, outreach targets, and conversion metrics
  • Must be comfortable working with lists, data, outreach tools
  • Able to manage onboarding friction and operational seller blockers
  • Adaptable and resilient in evolving processes and remote environments
  • Curious about Discovery Commerce and motivated by measurable impact
  • Strong communication skills with the ability to structure thoughts clearly and concisely


What we want to see during interviews:

  • A strong and structured two-minute elevator pitch explaining their relevant background and qualifications for the role.
  • Be able to explain why they are motivated to join TikTok Shop and how their previous experience fits this.
  • The ability to answer behavioral questions using the STAR method in a structured, outcome-oriented way
  • Evidence of preparation, curiosity, ownership, and commercial thinking
  • Clear energy and motivation rather than passive interview behavior


  • Strong-fit backgrounds include:
  • SDR / BDR / sales roles in high-volume outbound environments
  • E-commerce, marketplaces, SaaS, creator economy, or digital platforms
  • Merchant onboarding, seller activation, or pipeline conversion roles
  • Fast-paced organisations with structured performance management


Especially valuable:

  • Experience solving seller setup or verification issues
  • Cross-functional environments where processes are still being built
  • Remote-first work setups requiring self-management and visible energy


Nice-to-have, but not mandatory:

  • TikTok Shop or Discovery Commerce exposure
  • Marketplace or social commerce experience
  • Knowledge of seller activation funnels and creator-led commerce


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