The Selling Partner Growth Associate supports TikTok Shop business operations and key account sellers to help them grow, by providing efficient, accurate, and high-quality service.
This is a customer service-facing role focused on Tier 1 sellers across EU markets, combining seller support with coaching and outreach to improve seller performance and retention.
KEY RESPONSIBILITIES
- Support seller partners across EU markets, handling Tier 1 queries and providing timely, accurate resolutions
- Ensure selling partners have a seamless experience getting started and operating successfully on the platform
- Work closely with internal teams to resolve issues and improve the overall seller experience
- Convert and onboard new leads into successful TikTok Shop sellers
- Guide sellers through platform tools, processes, and policies to help them ramp quickly and trade effectively
- Monitor the operational health and performance of selling partners within your category/portfolio
- Proactively identify risk and direct outsourced resources to address blockers to seller growth
- Partner with Category Operations Managers to deliver targeted outreach, coaching, and education to lift performance and unblock revenue potential
- Maintain effective communication and engagement with selling partners, including early-warning communications for risky partners
- Promote guidance on platform rules and regulations, and run improvement sessions focused on fulfilment and support performance
WHAT SUCCESS LOOKS LIKE
- Seller queries are resolved quickly and accurately, without sacrificing service quality
- Seller satisfaction and retention improve over time
- Sellers ramp faster, adopt the right platform tools, and show healthier performance
- Risks are flagged early and managed calmly, with clear updates to stakeholders
KEY STAKEHOLDERS / COLLABORATORS
- Seller Support teams
- Seller Growth and Operations
- Category Operations Managers
- Cross-functional internal partners (governance, logistics, policy, product/support operations as needed)
QUALIFICATIONS
- Professional fluency in English plus at least one additional EU market language (Chinese, Italian, Spanish, German, or French)
- Experience in service/support, ideally via IM and webform channels (1–2 years) or telesales
- Strong written and verbal communication skills, with a calm and practical approach
- Able to handle high volumes of queries while maintaining quality and turnaround times
- E-commerce, marketplace, or seller-facing support experience
- Exposure to fast-paced tech environments
- Experience working across EU markets (or supporting multi-market customers)