Seller Marketing Operations & Social Community Engagement

TikTok Shop (ByteDance)

London | Onsite

Role overview

TikTok Shop is hiring a Seller Marketing Operations & Social Community Engagement hire to support seller acquisition and growth. You’ll own end-to-end seller communications across email and digital channels, shape campaign messaging, run tests to improve performance, and report on what’s working. It’s a hands-on role with real ownership, working closely with cross-functional teams at pace.

• Own campaigns end to end — from planning and copy to launch, optimisation and reporting
• Strong mix of creative + performance marketing (writing, testing, analysis)
• Direct exposure to a high-growth marketplace environment and large-scale marketing operations
• Work closely with stakeholders across acquisition, product, ops and marketing

About TikTok Shop

TikTok is one of the world’s fastest-growing platforms, and TikTok Shop is building the next generation of commerce by connecting content, community and purchasing in one place. The Seller Acquisition team focuses on onboarding and engaging sellers to grow the marketplace.

Key responsibilities

• Plan and deliver seller communications across email and digital channels, aligned to acquisition goals
• Write and manage end-to-end content for campaigns, including messaging frameworks, email copy and supporting comms
• Support campaign execution from brief to launch: timelines, approvals, stakeholder updates and QA
• Run A/B tests on messaging, creative and campaign set-up to improve engagement and conversion
• Track performance and report on results, insights and recommendations
• Optimise campaigns based on data, improving performance over time
• Collaborate with internal teams to ensure communications are accurate, consistent and delivered on schedule
• Support social/community engagement activities that drive awareness and acquisition (experience with Reddit/Quora is a plus)

Qualifications

• 2+ years’ experience in B2B marketing, growth marketing, digital marketing or marketing operations
• Strong written communication skills with clear examples of content you’ve created (email, campaign copy, digital comms)
• Hands-on email marketing experience and confidence managing multiple campaigns at once
• Experience working with reporting/analysis and using insights to improve performance
• Comfortable working with multiple stakeholders and delivering at pace
• Highly organised, detail-driven, and confident working independently
• A/B testing experience (subject lines, messaging, audiences, creative, cadence)
• CRM and marketing tools experience (e.g., HubSpot, Salesforce, Marketo, Braze, Iterable or similar)
• Google Ads or paid channel exposure
• Experience using Reddit or similar platforms for community engagement or paid traffic