Programmatic Manager

About the company:

This company is one of the fastest growing OOH media owners in the UK, and the only outdoor media owner in Europe with B Corp certification. Built on trust, honesty, and communication, it's a business that's investing heavily in its programmatic capability as it scales.

What you'll do:

As Programmatic Manager, you'll be the operational link between data, programmatic technology, and the sales team, overseeing all programmatic spend during a period of rapid growth.

·      SSP operations: day-to-day management of the SSP stack, making sure all sites and screens are live, active, and correctly onboarded, and resolving inventory or delivery gaps before they affect revenue

·      New inventory onboarding: adding new screens, formats, and placements to the SSPs as the estate grows

·      New SSP onboarding: leading technical and commercial onboarding of new supply-side platforms, from integration through to go-live

·      Deal creation: building and managing programmatic deals (PMPs, PGs, preferred deals) in line with client and agency requirements

·      Creative approvals: reviewing programmatic creative for compliance with platform, format, and site specifications

·      Sales service for agencies and DSPs: acting as the day-to-day programmatic point of contact, providing platform support and troubleshooting

·      CPM negotiations: negotiating floor prices and deal-level CPMs to balance revenue growth with fill rate and client satisfaction

·      Responding to briefs: turning around programmatic briefs with tailored recommendations, deal structures, and inventory proposals

·      Presenting and attending meetings, representing programmatic capability with confidence

·      Producing and maintaining programmatic marketing collateral with the Marketing team

·      Working closely with Sales and Ops so programmatic runs smoothly end-to-end

·      Reporting and communicating programmatic performance against targets

What they're looking for:

·      Proven experience in programmatic advertising, DOOH/OOH strongly preferred, though programmatic display, video, or CTV backgrounds will be considered with a willingness to learn OOH

·      Hands-on experience with SSPs (Broadsign, Perion, Place Exchange, VIOOH, or comparable platforms such as Vistar)

·      Comfortable being the technical point of contact for programmatic, diagnosing delivery issues rather than just reporting on them

·      Strong data literacy, comfortable pulling and interpreting platform data to spot trends and opportunities

·      Excellent stakeholder management, able to translate technical detail for a commercial audience

·      Experience with Salesforce or a similar CRM is a plus