Online Merchandiser
This company is a multi-national online retailer and brand owner, recognised as one of the UK's fastest-growing companies. From a single product, the business now owns nine consumer brands across home appliances, lifestyle, and personal care, and dispatches thousands of orders every day via its own e-commerce websites and online marketplaces including Amazon.
The Role
As Online Merchandiser, you will take full ownership of product listings, website experience, and marketplace listings. This role is critical in ensuring online platforms are optimised for traffic, engagement, and conversion. You will also manage an Ecommerce Associate who will support across product listings, website updates, marketplace activity, campaign execution, and reporting.
Key Responsibilities
Product listing management
- Optimise product listings, including titles, descriptions, and imagery, to maximise visibility, conversion rates, and sales performance
- Conduct keyword research to enhance SEO and increase rankings and traffic
- Carry out competitor analysis to identify gaps and implement improvements in product presentation
- Oversee the launch of new products across websites and marketplaces
- Track and report on changes to key KPIs such as ranking, CTR, and CR
- Monitor market trends, identifying opportunities to optimise listings, boost traffic, and improve conversion rates
Campaign management
- Collaborate with marketing and design teams to create compelling assets, including banners, product imagery, and promotional graphics
- Coordinate cross-platform promotions, ensuring consistent messaging across all digital touchpoints
- Run promotional offers and sale events, managing setup, testing, and deployment
- Test and refine campaign elements, such as layouts, call-to-actions, and pricing displays to maximise engagement and sales
- Use analytics tools to report on campaign performance, identifying successes and areas for improvement
User experience improvements
- Lead initiatives to enhance website functionality, ensuring alignment with business objectives
- Implement and manage tools to improve the customer journey
- Conduct A/B testing to refine listings, layouts, and conversion strategies
- Utilise analytics platforms such as Google Analytics and Crazy Egg to monitor performance and drive data-led improvements
New marketplace launch support
- Create detailed briefs for product listings for new marketplaces, including product descriptions and image requirements
- Set up and configure product listings for all new marketplaces
- Conduct research into new marketplaces, understanding competitor strategies and best practices
- Create and maintain launch timelines and checklists, ensuring a smooth rollout for new product listings
What They Are Looking For
- Minimum 3 years of experience in a similar role
- Experience in SEO, analytics tools, and A/B testing methodologies
- Strong understanding of user behaviour and customer journey optimisation
- Excellent communication and collaboration skills
- A proactive, results-driven mindset
- Experience managing or supporting a junior team member would be beneficial