Platform Campaign Project Manager

About Us

TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and its offices include New York, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Creation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible. Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day. To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always. At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve. Join us.

The UK Central Campaign Team is the driving force behind all UK campaign operations, specialising in delivering impactful and innovative strategies that resonate with local audiences. Our team orchestrates a wide range of campaigns, including platform-wide initiatives, live shopping experiences, and creator-driven marketing activations, ensuring seamless execution and alignment across all internal and external teams and partners.

As a central team, we collaborate closely with our cross-functional stakeholders to tailor strategies that align with local trends and seasonal insights, while maintaining unified campaign messaging. Our mission is to deliver campaigns that inspire, engage, and drive growth across the UK e-commerce landscape.

About the Team

Our Platform Campaigns team owns the biggest commercial moments on TikTok Shop UK & IE - the major mega and payday campaigns that drive the platform's most significant GMV each month. These are high-visibility, high-stakes moments that bring together creators, sellers, and millions of shoppers, and they sit at the centre of how TikTok Shop grows in the region.

This role reports into the Platform Campaigns Lead and works across Product, Category, Creator Operations, Marketing, Strategy, and Data Analytics teams, as well as international and HQ stakeholders.

About the Role

As a Platform Campaigns Project Manager, you will lead the end-to-end strategy and execution of TikTok Shop UK & IE's flagship campaigns, driving commercial growth through integrated marketing, creator-ecosystem collaboration, and platform-level campaign innovation. You'll combine sharp strategic thinking with structured problem-solving, strong data analysis, and the cross-functional influence needed to build scalable campaign methodologies and deliver measurable commercial impact.

Responsibilities

• Lead the planning and execution of large-scale mega and payday campaigns across TikTok Shop UK & IE, ensuring alignment with platform objectives and category priorities.
• Develop full-funnel campaign strategies spanning traffic acquisition, creator collaboration, content amplification, subsidy mechanisms, assortment planning, and conversion optimisation.
• Build scalable methodologies, frameworks, and operational playbooks that support GMV growth, product incubation, and category penetration.
• Own campaign delivery end to end - timelines, stakeholder communications, execution milestones, and risk management - in a fast-paced, often ambiguous environment.
• Run in-depth performance analysis across GMV, ROI, traffic efficiency, creator performance, and content conversion, translating data into clear optimisation recommendations.
• Surface seasonal and viral trends through market, user, and competitive analysis, and turn them into scalable growth opportunities for these business-critical moments.

What We're Looking For

Essential

• 3+ years of experience in e-commerce, performance marketing, campaign strategy, or management consulting, preferably within platform or marketplace ecosystems or fast-growing internet companies -including proven experience owning large-scale campaigns or major commercial moments end to end, with significant GMV or budget at stake.
• Demonstrated experience managing large and complex budgets, ideally $1M+, with P&L management.
• Strong quantitative skills - comfortable building forecasts, interrogating performance data, and using it to make decisions (Excel and/or SQL or similar).
• A track record of influencing and aligning cross-functional stakeholders without direct authority.
• Comfort operating in fast-paced, ambiguous environments with shifting priorities and tight timelines.
• Excellent structured problem-solving and communication skills.
• Educated to bachelor's degree level or above, ideally in Business, Economics, E-commerce, Marketing, Communications, or a related field.

to have

• Familiarity with TikTok Shop, social commerce, or the creator economy.
• Knowledge of the local UK/IE retail and e-commerce market.