Online Merchandiser
A growing international e-commerce business is seeking an Online Merchandiser to take full ownership of product listings, website experience, and marketplace optimisation. This role is critical in driving traffic, engagement, and conversion across online platforms. If you are passionate about e-commerce, data-driven decision-making, and delivering exceptional shopping experiences, this is an excellent opportunity to work with globally recognised brands.
About the company
This company specialises in practical and reliable home and lifestyle products. From home appliances to outdoor gear and personal care items, its brands are trusted by millions of customers in over 15 countries.
Known for creating easy-to-use, high-quality products, the company has built a strong reputation in its industry. Its best-known brands focus on helping customers improve their homes, enjoy the outdoors, and take care of their everyday needs.
The company offers a fast-moving, supportive environment where employees are encouraged to grow and make a real impact on the business.
Responsibilities
Product Listing Management
- Curate and optimise product listings, including titles, descriptions, and imagery, to maximise visibility, conversion rates, and sales performance.
- Conduct thorough keyword research to enhance SEO and increase rankings and traffic.
- Carry out competitor analysis to identify gaps and implement improvements in product presentation.
- Oversee the launch of new products across websites and marketplaces.
- Track and report on key KPIs such as ranking, click-through rates (CTR), and conversion rates (CR).
- Monitor market trends, identifying opportunities to optimise listings and boost sales.
Campaign Management
- Collaborate with the marketing and design teams to create compelling assets, including banners, product imagery, and promotional graphics.
- Coordinate cross-platform promotions, ensuring consistent messaging and execution.
- Run promotional offers and sale events, managing setup, testing, and deployment.
- Test and refine campaign elements, such as layouts, call-to-actions, and pricing displays, to maximise engagement and sales.
- Use analytics tools to report on campaign performance and identify areas for improvement.
User Experience Improvements
- Lead initiatives to enhance website functionality, such as pre-orders, product upsells, and bundles, ensuring alignment with business objectives.
- Implement and manage tools to improve the customer journey, ensuring a seamless shopping experience.
- Conduct A/B testing to refine listings, layouts, and conversion strategies.
- Utilise analytics platforms such as Google Analytics and Crazy Egg to monitor performance and drive data-led improvements.
New Marketplace Launch Support
- Create detailed briefs for product listings for new marketplaces, including descriptions and image requirements.
- Set up and configure product listings for new marketplaces.
- Conduct thorough research into new marketplaces, understanding competitor strategies and best practices.
- Maintain launch timelines and checklists to ensure smooth rollouts.
Qualifications
- A minimum of 3 years of experience in a similar role.
- Strong experience in SEO, analytics tools, and A/B testing methodologies.
- Solid understanding of user behaviour and customer journey optimisation.
- Excellent communication and collaboration skills.
- A proactive, results-driven mindset with a passion for staying ahead of industry trends.
Benefits
- Access to a healthcare plan after probation.
- 33 days of holiday, including UK Bank Holidays.
- Employee discounts on all company brands.
- Cycle-to-Work scheme.
- Regular team events with fun activities.
- Weekly perks like Bagel Tuesday and fresh fruit.