New Business & Seller Growth Executive | TikTok Shop Home & Living

About the Team

TikTok Shop's Home & Living team is responsible for building the category operation for homeware, kitchen gadgets, storage and organisation, and household appliances. The team acquires and incubates home and living merchants and brands, and works closely with internal operations and product teams to grow the category.

Home & Living was one of the standout categories at the TikTok Shop UK Awards 2025. QVC UK delivered over 50 live streams in the category and grew 2,000% within months of launching on the platform. Household appliances has also been one of the fastest-moving categories on the platform, with month-on-month growth surging over 31% during peak periods. Homeware "room transformation" and "organised home" content consistently drives strong conversion, and globally it sits among TikTok Shop's top-performing categories by GMV.

Purpose of Role

Identify, reach out to, and onboard the next wave of high-potential UK home and living sellers onto TikTok Shop, and work with those sellers to grow their GMV on the platform in close collaboration with internal teams.

Responsibilities

• Proactively prospect via multi-channel outbound campaigns (email, phone, social) to source and qualify high-potential home and living sellers, including homeware, kitchen, storage, and household appliance brands
• Lead initial pitches to understand seller needs and translate the value of TikTok Shop's home and living ecosystem into tailored, compelling propositions
• Assess seller fit and identify clear pathways to GMV growth on the platform
• Support end-to-end seller onboarding, including registration, account setup, and activation
• Collaborate with internal category, operations, and product teams to ensure continued support for onboarded sellers
• Meet and exceed monthly and quarterly targets related to seller acquisition and GMV growth within a 3-6 month period
• Maintain a deep understanding of the home and living landscape, TikTok Shop's platform, and the competitive environment

Minimum Requirements

• Proven B2B sales or business development experience (SDR, BDR, or full-cycle sales)
• Strong written and verbal English for external negotiations and presentations
• Self-driven and well-organised, with strong time management and the ability to work autonomously

Preferred Skills

• Experience in e-commerce, marketplace, or platform businesses
• Genuine interest in or knowledge of home and living (homeware, kitchen, storage, appliances)
• Comfortable working in a fast-scaling, startup-style environment

Ideal CV Background

• B2B Sales Executive or SDR/BDR within e-commerce, marketplace, or tech
• Business Development Manager in homeware, kitchen, or household retail
• Account Executive or Merchant Acquisition Specialist at a platform or marketplace
• Seller Success or Partner Growth roles at online marketplaces