Location: Candidate must physically reside in: Florida, Texas, North Carolina, South Carolina, Georgia, Alabama, or Wisconsin. Candidates who do not live in this area will not be considered.

Position: Exempt, Full Time 

Reports to: CEO with dotted line to Managing Director 

Compensation + Benefits: Base salary, commission, and bonus opportunity!  

• Base salary based on level of experience 
• Commission: earnings based on performance  
• Bonus: this role is eligible for an annual bonus based on team performance  
• Benefits: medical group benefits plan, 401k, technology stipend, professional development, travel reimbursement. 

WHO WE ARE 

W Talent Solutions is a recruiting and talent consulting agency transforming the way companies identify and optimize their employees. We place the right person in the right seat, every time. Excellent business is our goal and giving back to the community is our mission.  

POSITION OBJECTIVE 

The Head of Marketing Ops + Demand Gen owns lead pipeline creation and revenue acceleration at W Talent Solutions. This role combines hands-on business development with building and optimizing the systems, processes, and campaigns that generate qualified executive-level opportunities. The ideal candidate is ambitious, relationship-driven, and confident speaking with CEOs, CFOs, CHROs, and other senior decision-makers about talent strategy and organizational goals. They bring executive presence, strong follow-through, and the hunger to win. This is a coach + player role.  

CORE FUNCTIONS 

Business Development + Client Acquisition 

• Build and manage a strong pipeline of prospects across W Talent Solutions’ targeted industries. 
• Lead outbound sales efforts, scheduling and conducting meetings with C-suite and HR leaders. 
• Present recruiting and talent consulting solutions with confidence and professionalism, leading consultative conversations around workforce planning, budgets, organizational structure, and ROI. 
• Develop long-term relationships built on trust, responsiveness, and measurable outcomes. 
• Meet and exceed weekly, monthly, and quarterly revenue goals. 
• Attend in-person networking events, industry functions, and community gatherings to expand reach and visibility. 
• Accountable for clear and consistent sales performance metrics.  

Demand Generation 

• Build and refine a repeatable demand generation engine aligned to a sales-led growth model.
• Define and continuously refine the Ideal Customer Profile, priority verticals, and executive buyer personas in partnership with leadership.
• Map content and messaging to each stage of the buyer journey, ensuring prospects receive the right insight at the right time to accelerate movement from awareness to opportunity.
• Identify content gaps across the funnel and collaborate to develop executive-level thought leadership, case studies, and proof points that support conversion.
• Design and execute targeted outbound and account-based campaigns, aligned to ICP, vertical strategy and revenue goals. focused on executive and HR decision-makers.
• Establish clear stage definitions and ownership across Marketing, Sales Development/Inside Sales, and Sales to eliminate gaps and leakage.
• Build weekly revenue operating rhythm including KPI tracking, pipeline inspection, and performance accountability.
• Develop executive-facing messaging frameworks that clearly articulate WTS’s value and differentiation.
• Drive alignment between marketing activity and Sales Development/inside sales execution to maximize meeting quality and conversion rates.
• Partner with inside sales and account managers to ensure marketing efforts translate into booked, qualified meetings.
• Ensure marketing activity drives qualified pipeline. 

Sales & Marketing Operations 

• Assess the current state of marketing and lead gen and define a pragmatic roadmap to maturity. 
• Design, document, and refine sales and marketing workflows from prospecting through close. 
• Optimize CRM usage and pipeline stages to ensure clarity, forecasting, and reporting accuracy. 
• Create and maintain standard operating procedures and clear metrics for all sales channels. 
• Collaborate with leadership team on reporting dashboard visibility and pipeline analytics. 
• Identify process inefficiencies and implement scalable improvements. 
• Leverage automation to increase sales and marketing efficiency. 
• Maintain tight alignment between sales/marketing activity and revenue outcomes. 
• Maintain accountability for timely follow-ups, accurate forecasting, and clean CRM data. 
• Utilize tools and systems to collaborate with account managers to ensure smooth handoffs, client satisfaction, and account expansion. 

Inside Sales Support + Coaching 

• Partner with and provide guidance to inside sales representatives on lead qualification, outreach messaging, and meeting-setting goals. 
• Offer real-time feedback, encouragement, and coaching during sales huddles. 
• Conduct sales team call blitzes throughout the week.  
• Create and implement successful outreach strategies, language, and objection handling. 
• Monitor outreach metrics and pipeline activity; celebrate wins and coach through challenges. 
• Serve as a bridge between leadership and the inside sales team to ensure alignment on goals and messaging. 

Executive Presence + Personal Branding 

• Build and maintain a professional presence on LinkedIn, consistently posting valuable insights and engaging with your network. 
• Grow and nurture a personal following that aligns with our executive audience and mission. 
• Collaborate with Managing Director on key messaging and positioning when needed. 

EXPERIENCE REQUIRED 

• Bachelor’s degree in Business, Sales, Marketing, or related field preferred. 
• 10+ years of successful B2B sales and/or marketing experience in professional services or related field served by WTS. 
• 1+ year of leadership experience
• Mindset to ‘Own the outcome,’ not just the activity  
• Experience utilizing, optimizing, and building scalable systems within multiple sales, marketing, and lead gen tools 
• Demonstrated ability to generate new business and close deals with executive-level decision-makers. 
• Proven ability to meet or exceed revenue targets. 
• Prior exposure to coaching or mentoring peers. 
• Polished executive presence with professional maturity. 
• Hungry, driven, and motivated by achieving measurable results. 
• Organized and consistent with follow-through and CRM documentation. 
• Ability to build rapport quickly and earn trust through authenticity. 
• Growth-oriented mindset with eagerness to learn and develop. 

APPLICATION PROCESS (please read) 

• Candidates will be asked to complete a behavioral assessment (5-minutes) at the time of submitting their application. If you do not see that link, use this one: https://assessment.predictiveindex.com/bo/4q7/WTSSalesManager
• Candidates who meet the initial criteria will be asked to complete a second, cognitive assessment. This will be emailed directly to you from the Predictive Index and a notification will be sent from our team. 
• Please monitor your email (especially your spam/junk) for responses from our team. Due to the high volume of applicants, we aren’t able to spend time tracking candidates down. If we don’t hear from you, we will assume you are no longer interested in the opportunity and we will pursue other candidates.  

PHYSICAL + ROLE REQUIREMENTS 

• Occasional local travel for in-person client meetings and networking events. 
• Occasional national travel. 
• Must have reliable transportation and professional presentation. 
• Must have a professional and private remote working environment.  
• Ability to attend occasional evening or community events. 

• All candidates will be asked to complete TWO assessments -- a behavioral and cognitive assessment as part of W Talent Solutions hiring practices.