About Us:

Empirical Consulting is a dynamic consulting firm dedicated to helping businesses define, refine, and elevate their brands. We partner with organizations across industries to deliver strategy, marketing, and communications solutions that drive growth and impact.

We are seeking a highly organized, strategic, and execution-focused Chief Marketing Officer (CMO) with experience serving as a Fractional CMO for multiple clients. This individual will act as a trusted advisor, helping organizations develop and implement marketing strategies that drive growth, strengthen brand positioning, and support business objectives.

The ideal candidate is a marketing generalist with strong project management skills, extensive B2B marketing experience, and the ability to balance strategy, execution, and client relationship management across multiple accounts.

Key Responsibilities

Account Management & Client Growth

• Manage and grow a portfolio of client accounts.
• Serve as a strategic marketing advisor and primary client contact.
• Build trusted relationships with stakeholders and executive leadership teams.
• Identify opportunities to expand services and increase account value.

Strategic Marketing Leadership

• Develop comprehensive marketing strategies aligned with business goals.
• Assess current marketing efforts and identify growth opportunities.
• Provide actionable insights based on industry experience, market trends, and client data.
• Develop account-based marketing (ABM) strategies for targeted growth initiatives.

Marketing Execution & Program Management

• Translate strategy into actionable marketing plans.
• Manage projects, resources, timelines, and deliverables.
• Establish marketing KPIs, reporting structures, and success metrics.
• Ensure projects are completed on time and within scope.

Brand Development & Website Management

• Lead branding initiatives, including messaging, positioning, and visual identity.
• Oversee website strategy, content development, and website build projects.
• Ensure brand consistency across all channels and customer touchpoints.

Demand Generation & Sales Enablement

• Develop and execute demand generation programs.
• Integrate digital marketing, marketing collateral, sales support materials, and lead generation efforts.
• Create campaigns that support business development and revenue growth.

Content & Thought Leadership

• Create and refine marketing messaging and themes.
• Develop thought leadership content including articles, blogs, case studies, and executive communications.
• Guide content strategy to establish credibility and market authority.

Marketing Operations

• Understand and utilize marketing technology platforms, including:
• HubSpot
• Salesforce
• Mailchimp
• Constant Contact
• Support CRM optimization, lead management processes, and campaign tracking.
• Collaborate with sales teams to improve marketing-to-sales alignment.

Digital Marketing & Analytics

• Develop and oversee digital marketing initiatives.
• Utilize and interpret data from:
• Google Analytics
• Google Ads
• Google Search Console
• Google Tag Manager
• Make data-driven recommendations to improve marketing performance.

Public Relations

• Develop PR strategies and media outreach efforts.
• Write press releases and understand PR distribution processes, including PR Newswire.
• Support brand awareness and thought leadership through earned media opportunities.

Marketing Assessments

• Conduct comprehensive marketing assessments using established company templates.
• Evaluate marketing maturity, strengths, gaps, and growth opportunities.
• Present findings and recommendations to leadership teams.

Required Qualifications

• Bachelor's degree in Marketing, Business, Communications, or related field.
• 10+ years of progressive marketing leadership experience.
• Proven B2B marketing experience.
• Experience serving as a Fractional CMO or consulting across multiple clients simultaneously.
• Strong project management and organizational skills.
• Demonstrated success building and executing multi-channel marketing strategies.
• Excellent verbal, written, and presentation skills.
• Strong analytical and problem-solving abilities.
• Highly task-oriented with exceptional deadline management skills.

Preferred Qualifications

• Experience working with professional services, consulting, or agency environments.
• Experience supporting growing and mid-market organizations.
• Understanding of private equity-backed businesses and value creation strategies.
• Familiarity with mergers, acquisitions, and growth-stage business environments.

Success in this role requires balancing strategy, insight, and execution while serving as a trusted marketing leader who can effectively manage multiple clients, deliver measurable results, and drive long-term growth.