Downstream Marketing Manager (Hybrid)

Our Client is seeking a strategic and driven Downstream Marketing Manager to lead product marketing initiatives that drive market growth, strengthen brand equity, and align with our customer-first approach. This individual will oversee a team responsible for market analysis, product positioning, and sales enablement, working cross-functionally with sales, clinical, and operations teams. The ideal candidate combines strong leadership with marketing expertise to influence competitive strategy and maximize commercial impact. 

Responsibilities:

• Guide teams through development and execution of the Annual Marketing Plan
• Identify weaknesses in marketing plans and provide clear direction
• Coach on budget planning, P&L understanding, and resource allocation
• Provide strategic direction and subject matter expertise to the sales force
• Train and coach on sales communication and multi-channel strategy execution
• Support sales training, forecasting, and operations processes
• Align marketing and product line budgets with customer acquisition and retention goals
• Develop and coach on product launch strategies including pricing, targeting, positioning, and value proposition
• Develop messaging and communication strategies in line with brand direction
• Champion strategic customer segmentation for brand efficiency
• Mentor in developing value-driven targeting and positioning
• Partner with key cross functional teams such as upstream marketing, sales training, and medical education to leverage customer feedback to evolve product and program offerings
• Drive innovation in response to shifting market needs
• Lead the development and execution of KOL strategy
• Maintain a strong pulse on market insights by attending tradeshows, sales and customer trainings, customer events, spine surgeries, and labs
• Coach teams on competitor strengths/weaknesses and integrate insights into strategy
• Teach value proposition articulation and customer buying behavior

Requirements:

• Bachelor’s degree preferred
• 8+ years of work experience, including 5+ years in medical device marketing in Spine
• 2+ years of people management experience preferred

Compensation: Competitive based on experience

Years of Experience: 8+ years

Degree: BA/BS 

Location: Hybrid - Leesburg, VA

Employment Type: Full-time, Hybrid

This job description is not exhaustive and may have been condensed for online or mobile viewing. It does not encompass all duties, responsibilities, or aspects of the job, and is subject to amendments at the sole discretion of the Employer. Employees may also perform other related duties as negotiated to meet the organization's ongoing needs.

Legacy MEDSearch has consecutively been featured on Forbes' list of Best Recruiting Firms in America for 6 years running (2019–2024).