An online education company managing a monthly Meta Ads budget of $100,000–$200,000 is seeking one in-house Ad Creative Graphic Designer (remote, long-term) to produce high-performing static creatives for courses and webinar funnels.

This role is not open to agencies or freelancers. The company is looking for a dedicated team member focused on performance and scalability.

Role & Responsibilities

The candidate will:

• Design static ad creatives for Meta platforms (Facebook and Instagram)
• Produce high-converting, scroll-stopping creatives focused on direct response (not branding)
• Develop multiple variations per concept (headlines, colors, layouts)
• Collaborate closely with the media buyer using briefs and swipe files
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Requirements

The candidate must have:

• 2–4+ years of experience designing paid social ad creatives (Meta)
• A strong portfolio showcasing direct response ads (not logos or branding work)
• Experience working alongside a media buyer or performance marketing team
• Up-to-date knowledge of winning ad creative formats
• Experience creating ads for courses and webinar funnels

Core Competencies

The candidate demonstrates a strong understanding of:

• Scroll-stopping design principles
• Visual hierarchy and contrast
• Mobile-first design
• Hook → body → CTA structure

Technical Skills

The candidate is proficient in:

• Figma, Canva, and/or Adobe Suite (Photoshop and Illustrator)
• AI image generation tools
• Producing 3–5 variations per concept efficiently
• Meta ad specifications, including feed, story, and Reels safe zones

Output Expectations

The candidate is expected to:

• Deliver high-volume output (25–50 static creatives per day)
• Maintain clean and organized files (layered files, naming conventions, exports)
• Iterate quickly, prioritizing performance over perfection

Preferred Attributes

The ideal candidate:

• Has a performance-first mindset (prioritizing conversions over aesthetics)
• Takes direction well while proactively contributing ideas
• Is comfortable working from briefs and references
• Is responsive and reliable using tools such as Slack and ClickUp

Bonus Skills

• Motion graphics or light animation (GIFs)
• Basic video editing
• Experience in information or education products

Application Requirements

Applicants must provide:

1. A portfolio of top-performing Meta ad creatives (preferably in wellness and/or education), including results where possible
2. A clear estimate of how many creatives can be produced weekly with a defined brief

Compensation

• Base salary: $1,500–$2,000/month
• Performance-based bonuses