Job Title: Director of Creative Services

Department: Creative Services

Reports To: President / CEO

Location: Headquarters

Job Summary

Our client is seeking a Director of Creative Services to lead their central creative team. This role focuses on maintaining a strong and consistent brand look across various product lines and marketing efforts. The person in this position will manage a team of creative professionals and work with other departments to meet marketing goals through effective visual content.

Key Performance Areas and Expectations

Strategic Collaboration & Leadership

• Work closely with department heads to create visual content that matches the needs of different product categories and marketing plans.
• Take part in planning meetings to align on seasonal campaigns and new product launches, ensuring creative ideas support business goals.
• Deliver creative solutions that help launch products and campaigns successfully.

Creative Execution & Brand Consistency

• Lead the creative team to produce branding, packaging, digital content, print materials, and social media assets for all product areas.
• Ensure all creative work follows the same brand guidelines across more than 10 unique brands.
• Manage the creation of catalogs, flyers, brochures, and other materials for dealer programs, meeting both brand and marketing standards .
• Achieve on-time delivery of projects while maintaining high-quality output .

Team & Resource Management

• Organize and prioritize creative projects from different departments, ensuring deadlines are met.
• Guide and support a team of designers, digital managers, and interns, helping them grow in their roles.
• Handle relationships with outside vendors like printers and photographers, while staying within the creative budget .
• Measure success by internal satisfaction ratings from other departments and efficient project completion .

Digital & Cross-Channel Integration

• Partner with IT and online sales teams to keep websites and digital platforms consistent with the brand’s visual style .
• Ensure the marketing asset library is up-to-date and easy for teams to access .

Skills and Qualifications

• Bachelor’s degree in Graphic Design, Marketing, Communications, or a related field.
• At least 10 years of experience in creative work, including 3 years in a management role.
• Strong examples of past work in branding, packaging, digital, and print design.
• Expert skills in design software like Adobe Creative Suite and Canva.
• Experience leading creative teams and working with outside vendors.
• Knowledge of agricultural or rural consumer marketing is a plus .

Performance Metrics

Success in this role will be measured by:

• Delivering projects on time.
• High satisfaction from internal teams and stakeholders.
• Consistent branding across all platforms.
• Efficient production of creative materials.
• Growth and contributions from the intern program.
• Easy access to and organization of marketing assets .

Alignment with Core Values

This role supports the company’s mission by:

• Focusing on customer needs through strong visual branding.
• Maintaining high-quality standards in all creative work.
• Working as a team with other departments for unified messaging.
• Managing responsibilities and deadlines professionally.
• Bringing fresh ideas to visual storytelling.
• Helping team members and interns develop their skills.
• Building systems for future growth.
• Adapting quickly to changing priorities.
• Supporting the goal of creating great brand experiences for customers .

This position is a key leadership role aimed at shaping how the brands are seen in the market and ensuring creative quality across all areas.