Demand Generation Manager

Location: Glendale, AZ (Hybrid)

Why the Company & Position?

• Awarded “Great Place to Work” Company
• Company in Business 45+ years
• Amazing Culture & Leadership
• Many employees have 15+ year tenure
• Competitive Compensation
• Unlimited Flex PTO + Paid Holidays
• Medical, Dental, Vision + 401(k) with 6% Employer Match

About the Role

We are seeking a strategic, results-driven Demand Generation Manager to lead the planning, execution, optimization, and analysis of our demand generation and content marketing efforts. The Demand Generation Manager is responsible for orchestrating content across paid, owned, earned, and emerging channels to drive awareness, engagement, lead generation, and customer growth.

The Demand Generation Manager will oversee our demand generation and creative team, manage our content calendar, and ensure our marketing programs are effectively distributed, measured, and continuously optimized. This is a highly collaborative role that combines strategy, execution, analytics, project management, and team leadership.

Key Responsibilities

Demand Generation Strategy & Performance

• Develop and execute integrated demand generation campaigns across multiple channels to drive pipeline growth and customer engagement.
• Own reporting, analysis, and performance measurement across all marketing channels.
• Deliver actionable recommendations to improve campaign effectiveness, conversion rates, and return on investment.
• Monitor industry trends, emerging technologies, and best practices in digital marketing and demand generation.

Team Leadership

• Lead and manage the Demand Generation & Creative team of 2 direct reports
• Provide direction, prioritization, coaching, and performance management to ensure successful execution of marketing initiatives.

Content Marketing & Communications

• Own and manage the master content and communications calendar.
• Coordinate content distribution across all relevant channels to maximize reach and engagement.
• Ensure content is effectively repurposed and optimized for different audiences and platforms.

Paid Media Management

• Plan, execute, and optimize paid media campaigns across digital channels.
• Manage advertising budgets and media buys.
• Analyze campaign performance and provide recommendations for ongoing improvement.
• Partner with internal stakeholders and external vendors to maximize campaign results.

Organic Growth & Digital Presence

Lead organic growth initiatives, including:

• Search Engine Optimization (SEO)
• Answer Engine Optimization (AEO) and AI search visibility
• Social media strategy and management
• Monitor and improve website and content performance to increase traffic, engagement, and conversions.

Email Marketing

Develop, write, edit, and deploy email campaigns, including:

• Lead nurture programs
• Automated sequences
• One-time promotional and informational emails
• Monitor email performance and continuously optimize for engagement and conversion.

Webinar Program Management

• Plan and coordinate monthly webinars.
• Collaborate with subject matter experts, speakers, and internal stakeholders.
• Manage promotion, registration goals, execution, and post-event follow-up activities.

Print Media & Publications

• Coordinate advertising and content placement in industry trade publications.
• Manage direct mail and print communication initiatives.

Public Relations

• Write, edit, and publish press releases.
• Build relationships with media contacts and proactively pursue opportunities for industry coverage.
• Support company visibility and thought leadership initiatives.

Event Marketing & Awards Programs

• Support the marketing and promotion of the company’s annual customer and industry event to drive registrations and engagement.
• Coordinate event-related marketing campaigns across multiple channels.

Manage the company’s customer recognition and awards program, including:

• Soliciting and managing nominations.
• Organizing and coordinating judging panels.
• Facilitating winner selection and communications.
• Coordinating customer video case studies and award presentations.
• Ensuring successful execution leading up to and during the event.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent experience.
• 5+ years of experience in demand generation, digital marketing, or integrated marketing.
• B2B Marketing experience in SaaS, Field Management Software, or any software sold to the "blue collar" industry is Highly Preferred
• Experience managing paid media campaigns, marketing automation, email marketing, SEO, social media, and content marketing programs.
• Strong analytical skills with experience interpreting performance data and developing optimization strategies.
• Proven ability to manage multiple projects, deadlines, and stakeholders simultaneously.
• Experience leading teams and managing direct reports.
• Excellent written, editing, communication, and project management skills.
• Experience with CRM systems, marketing automation platforms, webinar tools, and analytics software preferred.
• Familiarity with AI search optimization and emerging digital marketing trends is highly desirable.

What Success Looks Like

• Consistent growth in qualified leads, pipeline contribution, and customer engagement.
• Effective management and optimization of marketing spend.
• Strong performance across paid, organic, email, webinar, event, and content marketing channels.
• High-quality content distribution and communications execution.
• Successful promotion and execution of company events and recognition programs.
• A data-driven culture of continuous marketing improvement.

For IMMEDITATE consideration send resume to cathy@the-finders.com