Marketing Operations Manager - e-commerce

Airmont, NY

$115,000-$145,000

Role Overview:

The Marketing Operations Manager will lead the implementation of AI-driven marketing systems, automation workflows, and day-to-day marketing execution across our e-commerce and marketplace channels.

This role sits at the intersection of:

• Marketing strategy
• Systems & automation
• AI-powered execution
• Performance tracking

It is an execution-focused, systems-driven role centered on building scalable marketing infrastructure.

Core Responsibilities:

1) Marketing Systems & Automation

Implement and manage marketing automation tools

Build automated workflows for:

• Email campaigns
• SMS sequences
• Customer onboarding
• Review and retention flows

Integrate and optimize platforms such as:

• Shopify
• Walmart
• Amazon
• Ebay
• Target
• CRM and email systems

Create dashboards to track campaign performance

Maintain and optimize the marketing tech stack

Goal: Reduce manual work and build scalable, automated marketing systems.

2) AI-Powered Marketing Execution

Implement AI tools to accelerate:

• Content creation
• Ad copy generation
• Email campaigns
• Social media content
• Product descriptions
• Build prompt libraries and structured content workflows
• Train internal team members on AI tools

Use AI to:

• Analyze performance data
• Identify optimization opportunities
• Generate actionable marketing insights

Goal: Increase output, speed, and efficiency using AI-driven processes.

3) Campaign Management & Marketing Oversight

Coordinate execution of:

• Email campaigns
• Product launches
• Promotional calendars
• Amazon and DTC campaigns

Manage marketing timelines and deliverables

Coordinate with:

• Creative teams
• Agencies
• Freelancers
• Internal stakeholders

Ensure campaigns launch on time and meet performance targets

Goal: Keep all marketing initiatives organized, on schedule, and performance-driven.

4) Performance Tracking & Optimization

Monitor key marketing KPIs:

• Conversion rates
• Customer acquisition cost (CAC)
• Return on ad spend (ROAS)
• Email and SMS performance
• Build and maintain reporting dashboards

Identify opportunities for:

• Funnel improvements
• Automation
• Campaign optimization
• Recommend data-driven improvements

Goal: Improve marketing efficiency, scalability, and ROI.

5) Process Development & SOP Creation

Document marketing workflows

Create SOPs for:

• Campaign launches
• Email sequences
• Content production
• Product promotions

Standardize repeatable marketing processes

Ensure consistency across channels

Goal: Build scalable, repeatable marketing systems that support long-term growth.