Lead Amazon PPC Manager

Howell, NJ

$100,000

This position is responsible for developing and executing Amazon PPC strategies across multiple brands in various categories. The role involves leading and growing a team, optimizing campaign performance, and driving revenue growth through effective Amazon advertising initiatives.

Responsibilities:

• Develop and implement comprehensive Amazon PPC strategies tailored to each brand's unique category and objectives to drive traffic, conversions, and revenue growth.
• Lead, grow, and manage a team of PPC specialists, providing daily guidance, training, and performance evaluations as brands expand.
• Optimize campaign structures, keywords, bids, and budgets to maximize ROAS and improve TACoS (Total Advertising Cost of Sale) for each brand.
• Conduct in-depth keyword research and competitor analysis to identify new opportunities and optimize existing campaigns across different product categories.
• Monitor and analyze campaign performance, creating detailed reports and presenting insights to Brand Managers and other stakeholders.
• Collaborate closely with Brand Managers to align PPC strategies with overall marketing objectives and leverage customer insights.
• Stay up-to-date with the latest Amazon PPC trends, platform changes, and best practices, implementing new strategies as appropriate.
• Manage large advertising budgets effectively, ensuring optimal allocation across campaigns and brands.
• Develop and implement A/B testing strategies to continuously improve ad performance for various product types.
• Demonstrate expertise in all Amazon campaign types (Sponsored Products, Sponsored Brands, Sponsored Display) and advertising position options.
• Utilize and manage DSP (Demand-Side Platform) and AMS (Amazon Marketing Services) to expand reach and enhance overall advertising strategy.
• Leverage various PPC tools and technologies to enhance campaign management, reporting, and optimization processes.
• Demonstrate in-depth understanding of Search Query Performance (SQP) data and analysis, utilizing these insights to refine keyword strategies and improve campaign performance across all brands.

Additional responsibilities:

• Develop SOPs and best practices for Amazon PPC management across all brands.
• Provide regular training sessions to keep the team updated on new strategies and platform features.
• Work closely with Brand Managers to ensure PPC efforts support individual brand goals and overall business objectives.
• Forecast PPC performance and budget requirements for strategic planning across multiple brands.
• This position requires a highly motivated, results-driven individual with strong leadership skills, excellent analytical abilities, and a deep understanding of Amazon PPC strategies across
• diverse product categories. The ideal candidate will be able to balance strategic thinking with hands-on campaign management and team leadership in a fast-paced, multi-brand environment.

Qualifications:

• Must have extensive experience in Amazon PPC management. Proven track record in developing successful PPC strategies for diverse product categories, managing large budgets, and leading teams.
• Deep knowledge of all Amazon campaign types and advertising position options.
• Proficiency in DSP and AMS.
• Strong analytical skills and excellent communication abilities are essential.

Employee Type: Full Time in office

Reports To: Stakeholders & Brand Managers

Compensation: Salary + Performance Bonus