Strategic Brand Writer

Brooklyn, NY

$85,000-$125,000

We are seeking a Strategic Brand Writer to join our dynamic marketing agency. This role is central to shaping and articulating client brands from the ground up. The ideal candidate will be responsible for gathering client information, developing complete brand identities, and crafting all conceptual pieces that bring those brands to life. Beyond writing, this position requires leadership in guiding the marketing team to ensure brand consistency and excellence across all channels.

Key Responsibilities

• Conduct in-depth client interviews and research to capture brand essence.
• Develop comprehensive brand strategies, including voice, tone, and messaging frameworks.
• Write and oversee all conceptual brand materials (taglines, mission statements, brand stories, campaign concepts).
• Collaborate with and manage the marketing team to execute brand vision across campaigns.
• Ensure polished, professional, and culturally aligned brand presentations.
• Maintain consistency and creativity while meeting deadlines in a fast-paced environment.

Qualifications

• Proven experience in brand building and strategic writing within marketing or advertising.
• Strong conceptual thinking and ability to translate ideas into compelling narratives.
• Excellent leadership and team management skills.
• Polished communication style with attention to detail.