Marketing Coordinator

Location: Livonia, MI – Hybrid

Company Overview

The Lowisz Leadership Institute (LLI), a Qualigence International company, empowers leaders and organizations to achieve their fullest potential. With a foundation rooted in our “Guide, Don’t Drive” philosophy, we focus on building cultures of trust, accountability, and growth. Through immersive workshops, targeted behavioral assessments, strategic coaching, and succession planning, we drive meaningful growth and sustainable success. Our approach combines data-driven insights with personalized development tools, equipping leaders to understand and leverage the unique strengths of their teams. By aligning individual and organizational goals, we help build high-performing teams that deliver lasting impact across all levels of the organization. At LLI, we’re dedicated to creating leaders who inspire, engage, and elevate those around them.

Core Values

• People First – We prioritize people, including our clients, candidates and team members, in all that we do. This often means challenging people to grow to levels not previously attained.
• Pursue Excellence – We consistently push the boundaries of growth to improve the value we provide to ourselves, our team, and our clients. We tirelessly focus on personal development and growth.
• Results-Driven – We work tirelessly to drive the right results for the right reasons, owning our work and our results. We are committed to measuring results through data.
• Open to Change – We adapt to the ever-changing marketplace and needs of our team members and clients. We are curious and consistently attempt new things in the spirit of growth and creating a competitive advantage.
• Embody Integrity – We adhere to the moral and ethical principles of honesty and consistency of character.

Position Summary

The Marketing Coordinator at LLI is more than just a marketing role—it's a strategic partner that turns vision into action. By managing day-to-day execution, this role empowers the CEO to focus on long-term strategy and allows the President to build partnerships that expand the brand’s reach both online and in person. Acting as the critical link between vision and implementation, the Marketing Coordinator ensures that all marketing efforts are aligned, efficient, and impactful, supporting the leadership team's growth objectives.

The ideal candidate is a proactive, process-oriented self-starter who excels at developing and managing workflows to drive brand growth. They are skilled at delivering high-quality projects on time and reflect LLI’s core values in every aspect of their work. This individual is a strong communicator, able to translate big-picture ideas into actionable steps while fostering team collaboration and maintaining clear, consistent communication throughout each project.

Why This Role is Different from a Typical Marketing Coordinator

• Directly Supporting Leaders - Collaborating closely with Leadership, this role ensures all marketing activities are aligned with their goals. Unlike traditional marketing roles, this position reports directly to leadership, working together toward expanding LLI’s mission.
• Turning Strategy into Action - The coordinator translates Leadership’s high-level ideas into actionable marketing plans that broaden LLI's reach. From digital campaigns to in-person events, the coordinator ensures each project is executed with purpose, maintaining alignment with LLI’s values.
• Content that Expands and Reflects LLI’s Values - With LLI’s core values of growth, integrity, and excellence at its foundation, this role ensures that every piece of content extends the brand’s reach while staying true to its principles. Content is crafted to resonate across diverse channels and audiences, bringing the team’s vision to life online and offline.
• Project Tracking and Updates - By managing project timelines and delivering regular updates, the coordinator keeps leadership informed without needing their direct involvement, freeing them to focus on high-level strategy and partnerships.
• Efficient, Scalable Processes - This role is responsible for creating workflows that support seamless operations. By refining and documenting these processes, the coordinator builds a scalable system that supports LLI’s growth across digital and physical channels.

Responsibilities & Goals

• Campaign Management: Develop and execute comprehensive marketing campaigns that align with organizational strategy, driving audience engagement and brand growth.
• Content Creation & Consistency: Oversee the creation and maintenance of content across all channels, ensuring consistency with LLI’s brand voice and values to effectively engage diverse audiences.
• Project Management & Tracking: Manage timelines and track the progress of all projects, ensuring alignment with goals and timely delivery without the need for direct oversight from leadership.
• Process Optimization: Continuously evaluate and improve workflows to enhance efficiency, scalability, and impact, ensuring smooth and effective marketing operations.
• Audience Engagement: Strategically engage target audiences across digital and offline platforms, building brand awareness and fostering meaningful connections.
• Accept Additional Responsibilities as Necessary.

Qualifications

• Skilled in translating strategy into actionable, results-driven marketing plans.
• Creative, with a strategic focus on developing brand-aligned content that engages audiences.
• Skilled communicator and collaborator, fostering cross-team alignment.
• Proactive, process-oriented self-starter with workflow management experience.
• Experienced in audience engagement across digital and offline channels.
• Data-driven, focused on measurable outcomes and optimization.
• Committed to growth, with a continuous personal and professional development mindset.
• Strong alignment with LLI’s values.

Benefits

• Paid Time off
• Health, Vision, and Dental insurance
• Life insurance
• 401k with company match