Project Manager - Marketing Operations

Foot Levelers
Roanoke, VA

http://www.footlevelers.com

518 Pocahontas Avenue, Roanoke, VA 24012, US

 

Founded 1952, Foot Levelers is the world’s leading provider of individually designed Stabilizing Custom Orthotics, custom orthotic flip-flops, Shoethotics® and Sandalthotics®, as well as therapeutic products. We have been serving healthcare professionals and their patients for over 7 decades with products designed to help reduce pain in the feet, legs, hips, back and neck, so you can enjoy a fuller and happier life at work, home or play.

 

Company Info:

  • Founded 1952
  • Privately held
  • ~200 employees
  • 8-12% YoY Revenue Growth


Location: Roanoke, VA. This is an onsite position.


Marketing Project Manager

A typical day in the life for our project manager? We're a go-go-go company with an ambitious project list; we need an assertive and energetic project leader! If you’re a tactical, organized, diligent, and highly communicative marketing operations driver, we want to meet you. Ultimately, you will ensure our company’s marketing efforts (and our team) help Foot Levelers achieve our immediate and long-term business goals.

 

Key Marketing Project Manager responsibilities include:

  • Serve as project lead for the marketing team, assisting with start-to-finish campaign implementation
  • Coordinate projects and monitor approvals to ensure all deadlines are met
  • Lead strategy, planning, and progress meetings
  • Delegate and distribute tasks
  • Track and monitor progress among the marketing team members
  • Report to senior leadership
  • Collaborate with the creative team members to produce promotional materials
  • Organize promotional activities for new products/services
  • Manage coordination and communications interdepartmentally (Customer Service, Sales, and IT)
  • Create a content calendar for the company’s emails, print (publications), blogs and social media accounts
  • Build and maintain external vendor relationships
  • Create project timelines and budgets 
  • Liaise with graphic designers to create print and digital advertisements
  • Partner with staff copywriters and commission freelancers to create blogs, email, and web content as needed


Our ideal Marketing Project Manager checks these boxes:

  • Proven project management expertise; you’ve worked in a similar role for a busy, cross-functional team
  • Proficient software skills to include project management and tracking, CRM, and CMS
  • Excellent communication, organization, and presentation skills; you have a track record of "success stories" to prove it!
  • Knowledge of traditional and digital marketing tools & familiarity with SEO/SEM campaigns and terminology – “nice to have” but not deal breakers!


Roadmap, Top Projects & Initiatives across the org

  • New Ecomm site
  • 3 New products launching in q 1,2,3
  • Optimize Hubspot
  • Automation (marketing) solutions
  • Brand strategy and execution


Leadership

Reports to Director of Marketing


Team:

  • Associate Director of Marketing
  • Digital Marketing Manager
  • Web Development
  • UI/UX
  • Project Manager
  • Copywriting
  • Graphic Design
  • Videography
  • Associate Director of Traditional Marketing and Print
  • Marketing Manager – Traditional and Print
  • Event Marketing Manager


Collaboration outside of immediate team:

  • Sales
  • Events
  • Production & Procurement
  • Manufacturing
  • Technology – FLI’s ecommerce is built on NetSuite (SCA)


Compensation

  • $80,000 Target Max Salary
  • Up to 4% Holiday bonus, based on cumulative earnings
  • FLI executes a 6-month performance review based on set goals and KPI’s and will review compensation

 

Benefits:

  • 100% employee paid health insurance through Anthem
  • 401(k) matching
  • 3 total weeks PTO (including sick), increases with tenure
  • 11 paid holidays
  • Preventative Care time off (3 days)
  • Family and medical leave (up to 12 weeks, 26 weeks for military service care)
  • HSA/FSA
  • Basic Life, AD&D
  • ST/LT Disability
  • Voluntary benefit elections
  • Employee Assistance Program
  • Access to onsite gym with personal trainer


Travel

As needed. Will include site visits and tradeshows.


Interview Process:

1.      Meet with Asymmetric Talent Solutions and discuss resume/experience, and a general get to know you meeting that will additionally cover your experience.


2.      Complete WonScore PI (30-45 minutes)

a.      Cognitive Ability 

b.      Motivation

c.      Personality

d.      Preview: https://workflow.wonderlic.com/X6FYJ7YCG/welcome


3.      Interview with FLI executives to review your interview with ATS and host a much deeper discussion