Project Manager - Marketing Operations

Foot Levelers
Roanoke, VA

518 Pocahontas Avenue, Roanoke, VA 24012, US


Founded 1952, Foot Levelers is the world’s leading provider of individually designed Stabilizing Custom Orthotics, custom orthotic flip-flops, Shoethotics® and Sandalthotics®, as well as therapeutic products. We have been serving healthcare professionals and their patients for over 7 decades with products designed to help reduce pain in the feet, legs, hips, back and neck, so you can enjoy a fuller and happier life at work, home or play.


Company Info:

  • Founded 1952
  • Privately held
  • ~200 employees
  • 8-12% YoY Revenue Growth

Location: Roanoke, VA. This is an onsite position.

Marketing Project Manager

A typical day in the life for our project manager? We're a go-go-go company with an ambitious project list; we need an assertive and energetic project leader! If you’re a tactical, organized, diligent, and highly communicative marketing operations driver, we want to meet you. Ultimately, you will ensure our company’s marketing efforts (and our team) help Foot Levelers achieve our immediate and long-term business goals.


Key Marketing Project Manager responsibilities include:

  • Serve as project lead for the marketing team, assisting with start-to-finish campaign implementation
  • Coordinate projects and monitor approvals to ensure all deadlines are met
  • Lead strategy, planning, and progress meetings
  • Delegate and distribute tasks
  • Track and monitor progress among the marketing team members
  • Report to senior leadership
  • Collaborate with the creative team members to produce promotional materials
  • Organize promotional activities for new products/services
  • Manage coordination and communications interdepartmentally (Customer Service, Sales, and IT)
  • Create a content calendar for the company’s emails, print (publications), blogs and social media accounts
  • Build and maintain external vendor relationships
  • Create project timelines and budgets 
  • Liaise with graphic designers to create print and digital advertisements
  • Partner with staff copywriters and commission freelancers to create blogs, email, and web content as needed

Our ideal Marketing Project Manager checks these boxes:

  • Proven project management expertise; you’ve worked in a similar role for a busy, cross-functional team
  • Proficient software skills to include project management and tracking, CRM, and CMS
  • Excellent communication, organization, and presentation skills; you have a track record of "success stories" to prove it!
  • Knowledge of traditional and digital marketing tools & familiarity with SEO/SEM campaigns and terminology – “nice to have” but not deal breakers!

Roadmap, Top Projects & Initiatives across the org

  • New Ecomm site
  • 3 New products launching in q 1,2,3
  • Optimize Hubspot
  • Automation (marketing) solutions
  • Brand strategy and execution


Reports to Director of Marketing


  • Associate Director of Marketing
  • Digital Marketing Manager
  • Web Development
  • UI/UX
  • Project Manager
  • Copywriting
  • Graphic Design
  • Videography
  • Associate Director of Traditional Marketing and Print
  • Marketing Manager – Traditional and Print
  • Event Marketing Manager

Collaboration outside of immediate team:

  • Sales
  • Events
  • Production & Procurement
  • Manufacturing
  • Technology – FLI’s ecommerce is built on NetSuite (SCA)


  • $80,000 Target Max Salary
  • Up to 4% Holiday bonus, based on cumulative earnings
  • FLI executes a 6-month performance review based on set goals and KPI’s and will review compensation



  • 100% employee paid health insurance through Anthem
  • 401(k) matching
  • 3 total weeks PTO (including sick), increases with tenure
  • 11 paid holidays
  • Preventative Care time off (3 days)
  • Family and medical leave (up to 12 weeks, 26 weeks for military service care)
  • Basic Life, AD&D
  • ST/LT Disability
  • Voluntary benefit elections
  • Employee Assistance Program
  • Access to onsite gym with personal trainer


As needed. Will include site visits and tradeshows.

Interview Process:

1.      Meet with Asymmetric Talent Solutions and discuss resume/experience, and a general get to know you meeting that will additionally cover your experience.

2.      Complete WonScore PI (30-45 minutes)

a.      Cognitive Ability 

b.      Motivation

c.      Personality

d.      Preview:

3.      Interview with FLI executives to review your interview with ATS and host a much deeper discussion