Role Summary

The Sales Representative is responsible for acquiring and retaining B2B accounts by selling Forestwood’s portfolio of fresh produce and complementary categories (dairy and eggs). The role manages a territory, builds multi-stakeholder relationships, and collaborates with operations, purchasing, and customer service to deliver on quality, pricing, and on-time delivery commitments.

Key Responsibilities

·        New business development: Identify, prospect, and close new foodservice and institutional accounts within the assigned territory.

·        Account management: Own a book of business; conduct regular in-person visits; build relationships with owner/operators, chefs, foodservice directors, and procurement.

·        Product expertise: Advise on seasonality, specifications, handling, and substitutions across fresh produce; cross-sell dairy and eggs to increase basket size.

·        Pricing & margin: Prepare quotes, negotiate programs, and manage gross margin targets in collaboration with purchasing and leadership.

·        Forecasting & pipeline: Maintain an accurate pipeline and weekly forecasts; use CRM tools to track activities, quotes, and conversion.

·        Service coordination: Partner with routing, warehouse, and customer service to meet delivery windows, resolve shorts/credits, and ensure excellent service.

·        Food safety stewardship: Reinforce customer confidence by aligning with company food-safety standards and recall/traceability processes.

·        Market intelligence: Monitor competitor activity, commodity markets, and customer trends to inform pricing and assortment.

·        Collections support: Coordinate with A/R to address credit applications and past-due issues in line with company practices.

·        Community & brand: Represent Forestwood at chef events, school nutrition meetings, trade shows, and community activities.

Required Qualifications

·        2+ years of B2B sales experience, ideally in foodservice distribution (produce, dairy, perishables) or hospitality procurement.

·        Documented success building a territory, meeting revenue/margin goals, and upselling a broad catalog.

·        Consultative selling skills; ability to translate customer menus/specs into reliable supply plans.

·        Proficiency with CRM and basic analytics (pricing, margin, mix).

·        Excellent communication, negotiation, and relationship-building skills.

·        Valid driver’s license and acceptable motor-vehicle record; ability to travel regionally to customer sites.

·        Legally authorized to work in the United States.

Preferred Qualifications

·        Experience selling to restaurants, schools, healthcare, or military dining programs.

·        Knowledge of produce seasonality/specs, cold-chain handling, and basic food-safety practices.

·        Existing relationships within the territory.

Physical & Schedule Requirements

·        Frequent local/regional driving and customer site visits; occasional early-morning calls aligned to foodservice delivery schedules.

·        Ability to lift up to ~30 lbs. occasionally (product samples, point-of-sale materials).

·        Work performed in customer kitchens, storerooms, and occasionally refrigerated warehouse areas.

Compensation & Benefits

·        Competitive base salary plus commission/bonus opportunity commensurate with experience, territory, and performance.

·        Benefits package typically includes medical and other employee programs (details provided during the interview/offer process).

·        Company mileage reimbursement or car allowance per policy.

·        Compensation practices will follow applicable state and local pay-transparency rules where required.

EEO, Accessibility, and Employment Notices

Equal Employment Opportunity: Forestwood Farm is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex (including pregnancy, sexual orientation, and gender identity), national origin, age, disability, genetic information, veteran or military status, or any other status protected by applicable law.

Pay Transparency Non‑Retaliation: Forestwood will not discharge or otherwise discriminate against employees or applicants for inquiring about, discussing, or disclosing their own pay or the pay of another employee or applicant, consistent with applicable law.

Reasonable Accommodation: Applicants who need a reasonable accommodation to apply or interview may request one at any time; Forestwood will engage in the interactive process consistent with the ADA and applicable state/local laws.

At‑Will Employment: Nothing in this description creates a contract of employment; employment may be terminated at any time, with or without cause or notice, subject to applicable law.

Background & Driving Record: Offer of employment may be contingent upon successful completion of a background check, motor‑vehicle record review, and, where permitted by law, a drug screen.