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Content Marketing Manager - 1887611
Dublin, L
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Needl are working with a successful AI startup to find an experienced and dynamic Content Marketing Manager to join their team and help with their exponential growth.

The role

We are seeking a creative and results-oriented content marketer to join the businesses dynamic marketing team. As a Sr. Content Marketing Manager, you will play a pivotal role in creating compelling and informative content that resonates with the target audience, establishes thought leadership and contributes to the businesses growth.

Your role will work with customer success, sales and the marketing team to use proprietary and industry data to create and distribute engaging content across several use cases and markets.

How you'll work:

To help educate the market, elevate the brand and create content that resonates, you will:

  • Develop and execute the content strategy to align with marketing goals and target audience needs.
  • Collaborate with subject matter experts (internally and externally) to gather information and insights for content creation.
  • Work with influencers in our market to generate content and traction for our brand.
  • Delivery of content that supports lead generation and brand awareness efforts and engages prospects at different stages of the sales pipeline.
  • Share content through various channels and with our partners and industry trade bodies to increase our share of voice on relevant topics.
  • Track and analyze content performance metrics.
  • Coordinate and support marketing projects like webinars, in-person events and partner content.

We expect you to:

  • Be confident in writing and procuring engaging marketing content that engages with SaaS buyers.
  • Have demonstrable experience pitching and placing content.
  • Communicate effectively with all stakeholders to gather information and insights for content creation.
  • Manage multiple projects and prioritise tasks.
  • Be willing to share ideas and challenge the status quo.
  • Manage and build relationships with freelancers to generate content.
  • Understand the customers and be sensitive to the challenges they face (in their business and the recruiting landscape).
  • Edit, proofread and improve content.
  • Be flexible in the way you work.

About you

  • Proven experience in an existing B2B or SaaS content marketing role
  • Creative thinker with a passion for storytelling and brand building that clearly sets you apart from genAI produced content
  • Experience using content management systems and social media platforms
  • Strategic thinking that understands how industry trends and the competitive landscape help to inform content insight and thought leadership topics
  • Meticulous in your attention to detail and proactive in your approach
  • Ability to work autonomously, take ownership of projects and meet deadlines

If you’re a self-motivated senior content marketer with a passion for technology and a knack for storytelling, we invite you to apply for this exciting opportunity. Join us in shaping the narrative of our market-leading Generative AI tooling and contribute to the success of our growing company.

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