Regional Sales Manager – North Leinster & Ulster (Merchant Division)

Location: Field-based (covering Galway / Dublin upwards, including Northern Ireland)

Industry: Hardware / Construction Materials

Reports to: Group Commercial Director

Team: 4 Area Sales Managers

Type: Full-Time, Permanent

About the Company

Our client is a well-established supplier to the Irish hardware and construction materials sector, known for quality products, long-standing customer relationships, and a strong reputation across the merchant channel.

They are now seeking a Regional Sales Manager to lead the Merchant Division across North Leinster and Ulster — a key role responsible for managing a small team of Area Sales Managers and driving continued growth across Ireland’s leading hardware and builders’ merchants.

This is an ideal step-up opportunity for an experienced Senior Sales Representative or Key Account Manager who knows the merchant world well.

The Role

• Manage and support a team of 4 Area Sales Managers across North Leinster and Ulster.
• Develop and deliver practical sales strategies to achieve growth in revenue, margin, and market share.
• Strengthen relationships with builders’ merchants, buying groups, and key accounts.
• Identify and secure new business opportunities within the merchant channel.
• Collaborate closely with purchasing, marketing, and logistics to ensure an excellent customer experience.
• Lead by example — supporting your team with customer visits, joint calls, and coaching.
• Use CRM systems to monitor pipeline activity and report performance to the senior team.
• Represent the business at trade events and customer days.

Experience & Background

• 5+ years’ sales experience in the hardware, construction, or building materials sector.
• Strong knowledge of the builders’ merchant channel in Ireland.
• Track record in territory or key account management.
• Previous experience mentoring or supporting others is a plus.
• CRM and reporting experience with a data-driven mindset.
• Confident communication and presentation skills.

You’ll Bring

• Commercial acumen and a practical, hands-on leadership style.
• Ability to motivate and guide a small team while managing your own key accounts.
• A growth mindset — ready to step into management with support and autonomy.
• Organised, adaptable, and driven by building long-term customer relationships.

Package

• Basic Salary: circa €70,000
• Bonus: Performance-related
• Company Car, Fuel Card & Toll Tag
• Lunch Allowance
• Pension Scheme
• Laptop / iPad / Phone
• 21 Days Annual Leave (rising to 26 with service)

Why Apply

This is a great opportunity to step into a regional leadership role within a respected and growing business.

If you know the Irish merchant market and are ready to lead a team, while still staying close to customers, this could be the perfect next step in your career.

Tactical Talent Recruitment

Industry Specialists in Hardware | DIY | KBB | Heating & Plumbing Recruitment

📍 Based in Ireland | 🌐 www.tacticaltalent.ie

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