We’re looking for a dynamic Marketing Director – Workshop & Strategy Lead to drive impactful marketing initiatives and deliver top-tier workshop experiences. This role blends strategic marketing leadership, high-energy presentations, and content-driven storytelling to engage audiences and enhance brand positioning.

You’ll lead workshop fulfillment, marketing strategy, and media collaboration, ensuring our events drive measurable business results. If you thrive in fast-paced environments, excel at crafting and presenting marketing strategies, and have a passion for optimizing performance-driven campaigns, we want to hear from you!

Key Responsibilities

🚀 Workshop Fulfillment & Public Speaking

• Deliver engaging, world-class workshop experiences that captivate and educate attendees.
• Present expert-level marketing strategies and best practices on stage.
• Adapt content on the fly to maintain high energy and impact.

📸 Marketing Content & Testimonial Generation

• Collaborate with media teams and leadership to capture key workshop moments for marketing collateral.
• Ensure workshops generate high-quality testimonials and compelling storytelling for future campaigns.

📈 Marketing Strategy & Execution

• Provide strategic insights to elevate the marketing team’s performance.
• Execute and optimize marketing campaigns across paid media, CRO, email marketing, and SEO with budgets ranging from $250K–$2M annually ($30K/month minimum).
• Develop high-performing marketing strategies for local service businesses (online & offline).

What You Bring

Must-Haves

• 2-4 years as a Marketing Director with leadership experience and a track record of strategic decision-making and measurable business impact.
• 5+ years of executing data-driven marketing campaigns that drive lead generation, customer acquisition, and revenue growth.

Expertise in:

• Paid advertising (especially direct response for local services).
• Conversion Rate Optimization (CRO) & A/B testing.
• Email marketing & SEO strategy.
• Ability to deliver high-impact presentations and workshops to large audiences.
• A white-glove, “above and beyond” mindset with a knack for real-time content adaptation during live events.
• Experience in marketing asset creation (e.g., slide decks, playbooks, content).

Nice-to-Haves

⭐ Advanced CRO, affiliate marketing, and SEO expertise.

⭐ Strong background in email marketing & performance analytics.

⭐ A consultative, strategic approach to marketing leadership.