We are recruiting on behalf of a leading performance-driven B2B growth agency that specializes in helping high-growth companies acquire more leads and customers. The agency's core expertise lies in Paid Search management, conversion rate optimization (CRO), and advanced reporting & analytics. The team is characterized by its sharp strategic focus, collaborative spirit, and obsession with client results.

Note on Clients: The agency serves a diverse portfolio of clients, including established healthcare providers, scaling tech firms, and market leaders across multiple verticals. Specific client names have been redacted to protect our partner's competitive advantage.

The Opportunity

We are seeking a Senior Growth Manager with dedicated expertise in the addiction treatment and rehabilitation sector to lead performance marketing strategies within this specialized space. This is a critical, hands-on role where you will directly influence patient acquisition success by scaling paid media performance and driving measurable business outcomes for multiple centers.

The ideal candidate will have a strong foundation in digital marketing, particularly within highly regulated healthcare or treatment-related industries, and be deeply familiar with the unique operational challenges and compliance requirements of the space.

What You’ll Be Doing:

Client Strategy and Execution

• Strategy Ownership: Own the full growth strategy, execution, and measured results for a portfolio of 10–15 rehabilitation and addiction treatment clients. Focus primarily on Paid Search and strategically expand into platforms like Meta Ads as needed.
• Campaign Management: Quickly launch, optimize, and iterate campaigns based on performance data and industry best practices to drive consistent, quality patient leads.
• Funnel Optimization: Lead full-funnel strategies that optimize patient acquisition, from initial traffic sources to high-value conversions, driving continuous improvements in Cost Per Acquisition (CPA) and Return on Ad Spend (ROAS).

Admissions and Operational Partnership

• Admissions Optimization: Act as a partner to the client's admissions team to ensure they are following best practices, utilizing call tracking tools effectively, inputting data accurately, and operating efficiently.
• Identify Bottlenecks: Proactively identify and address operational and technical bottlenecks that impact the critical lead-to-admit performance ratio, ensuring strong marketing results are not undermined by operational gaps.

Compliance and Collaboration

• Compliance Leadership: Ensure all campaigns strictly adhere to industry regulations, including HIPAA, ADA, and LegitScript certifications, while maintaining patient privacy and operating under the highest ethical standards.
• Cross-Functional Collaboration: Work closely with internal analysts, creative strategists, and designers to refine ad creative, landing page experiences, and copy for maximum impact within the sensitive rehab client vertical.
• Client Relationship Management: Serve as the day-to-day strategic advisor for clients, providing timely updates, insightful performance analysis, and proactive strategic recommendations.

Problem-Solving and Reporting

• Proactive Problem-Solving: Quickly address any campaign underperformance and collaborate with internal teams to develop and implement effective solutions.
• Reporting: Track and report regularly on key performance metrics, focusing on industry-specific goals (e.g., Cost/Verified Outcome Benchmark and Cost/Admit numbers).

What Success Looks Like

• Exceeding KPIs: Consistently achieve key client performance metrics, including strong Cost/VOB and Cost/Admit numbers.
• Optimized Testing: Maintain a high testing velocity with continuous data-backed iterations that drive demonstrable performance uplift.
• Client Trust: Become the client's trusted advisor, consistently demonstrating deep expertise and authority in the addiction treatment patient acquisition space.
• Team Trust: Deliver seamless, autonomous execution with internal cross-functional teams, ensuring all aspects of campaigns are managed flawlessly.

What Makes You a Fit:

• Experience: 4+ years of hands-on paid media experience, with a proven track record of successfully managing campaigns for rehabilitation centers, healthcare brands, or closely related industries.
• Analytical: Possess a strong analytical mindset, with the ability to interpret complex data sets and translate findings into strategic decisions and campaign adjustments.
• Adaptability: Comfortable thriving in a fast-paced, high-stakes environment and capable of quickly pivoting strategies based on client needs or market shifts.
• Communication: Strong written and verbal communication skills; you present confidently and excel at proactively managing client expectations.
• Attention to Detail: Meticulous work ethic—you double-check everything, guaranteeing flawless, compliance-focused execution.

Bonus Points:

• Industry-Specific Expertise: Deep familiarity with the nuances of the rehab industry, including its operational challenges, various treatment approaches, and unique patient acquisition pathways.
• Platform Proficiency: Expertise in advanced features of Google Ads and Microsoft Ads, plus experience with rehab-specific marketing tools (e.g., specialized call tracking and verification systems).