Senior Performance Marketing Manager will own the strategy, execution, and optimization of performance media programs designed to drive app installs, monthly active users, and revenue-generating leads. This role will lead investment decisions across digital and offline channels, leveraging internal data such as lifetime value to scale campaigns profitably and efficiently.

This is a highly visible, hands-on role responsible for translating business objectives into measurable outcomes across the full media mix.

In this key role you will:

●      Performance Marketing Team Collaboration

○       Maintain hands-on involvement in day-to-day work, providing direction on strategy, channel mix, testing plans, and optimization priorities.

○       Manage agency partners to ensure alignment with internal priorities across lines of business

●      Media Strategy & Planning

○       Develop and own full-funnel media strategies to drive app installs, monthly active users (MAU), and revenue-generating leads.

○       Expand media plans beyond digital channels to include TV, OOH, and other offline media for larger, integrated campaigns.

○       Translate business goals into channel-level investment strategies informed by performance data and profitability targets.

●      Campaign Execution & Optimization

○       Lead end-to-end execution of campaigns across platforms including Meta (Facebook/Instagram), Google Ads, and additional digital and offline channels.

○       Coordinate directly with marketing partners executing media buys on behalf of Rumble to drive app installs

○       Continuously optimize campaigns to improve efficiency, scale, and downstream performance, with accountability for ROI.

●      Creative Strategy, Creator & Cross-Channel Collaboration

○       Lead creative strategy for performance campaigns across digital, TV, and OOH, ensuring messaging and formats align with goals.

○       Work directly with creative teams, creators, and video producers & editors to develop and iterate on high-performing assets.

○       Partner closely with organic social and product marketing teams to repurpose and amplify campaign creative across owned and earned channels.

○       Use performance insights to inform creative direction and continuously improve asset effectiveness across channels.

●      Data-Driven Investment & Profitability

●      Use internal data such as lifetime value, CAC, and cohort performance to guide media investment decisions.

●      Dynamically adjust spend across channels to ensure campaigns are scaling profitably.

●      Partner with data and analytics teams to refine measurement frameworks tied to installs, MAU, and revenue impact.

●      Budget Ownership & Performance Reporting

●      Own media budgets across channels, ensuring efficient allocation of resources in line with performance and growth targets.

●      Prepare clear, actionable performance readouts for stakeholders, highlighting insights across installs, MAU, leads, and revenue.

●      Cross-Functional Leadership & Market Insight

○       Work closely with marketing, product, and data teams to align media strategy with broader business objectives.

○       Stay current on industry trends, platform changes, and the competitive landscape to inform media planning and execution.

○       Coordinate with external partners, agencies, and media vendors as needed to support campaign goals.

Requirements:

●       Proven experience in performance marketing or media buying, with success driving app installs, user engagement, and revenue outcomes.

●       Hands-on experience across major digital platforms including Meta (Facebook/Instagram) Google Ads, MMPs like AppsFlyer, with exposure to or interest in TV and OOH media buying.

●       Strong analytical skills with experience using lifetime value, CAC, and cohort analysis to drive profitable growth.

●       Results-driven, detail-oriented, and comfortable owning outcomes in a fast-paced environment.

●       Bachelor’s degree in Marketing, Advertising, Business, or a related field is preferred. Relevant certifications or training in digital advertising are a plus.

●       Detail-oriented, proactive, and results-driven with excellent communication skills. Ability to thrive in a fast-paced environment, adapt to changing market conditions and leverage internal data to drive profitable outcomes.

EEO Statement: Rumble is an equal opportunity employer. We promote an equal playing field where everyone has the same opportunities regardless of race, religion, color, national origin, sex, sexual orientation, age, veteran status, disability status, or any other applicable characteristics protected by law.

Physical Demands of the position:

While performing the duties of this job, the employee is regularly required to sit for extended periods of time. Required to extensively talk and hear. The employee frequently is required to walk; reach with hands and arms; climb or balance; and stoop and kneel. The employee must occasionally lift and/or move up to 20 pounds. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception, and the ability to adjust focus.

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