Position Overview

Retail: National Retail Sales Manager

We are looking for a highly connected sales professional who can quickly introduce and secure placement of our products in Canadian retail grocery chains.

Key Responsibilities

• Open new accounts with regional and national supermarket chains and distributors
• Present the VICI product portfolio and secure product listings
• Leverage existing buyer relationships to accelerate market entry
• Manage the full sales cycle end-to-end:
• samples → pricing → presentations → negotiations → listings → promotional planning
• Coordinate with brokers, distributors, and 3PL partners to ensure execution
• Collaborate with marketing on tastings, trade shows, TPRs, and campaigns
• Monitor competitors (pricing, shelf presence, promotions)
• Prepare sales forecasts, pipeline updates, and activity reports directly to the U.S. CEO

Requirements (Must Have)

• Proven sales experience in frozen food / seafood retail
• Existing relationships with major retail buyers
• Demonstrated success in opening accounts and closing deals
• Strong negotiation and presentation skills
• Highly self-driven with a hunter mentality
• Proven experience selling within a mid-sized or large, well-known Canadian seafood manufacturing or trading company
• Experience working with brokers
• Knowledge of retail promotion mechanics (TPR, tastings, demos, marketing funds)
• Experience launching imported brands in Canada
• Established contacts and proven success in the industry

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