Vice President of Marketing - B2B

Location: Memphis, TN (Preferred) | Atlanta, GA | Dallas, TX | Charlotte, NC

Our client is a national leader in digital information management, providing secure storage, digital transformation, content management, and document destruction services. The company is in growth mode with a strong focus on deepening relationships and driving revenue within its existing customer base.

The Vice President of Marketing will build and execute a customer-focused marketing strategy aimed at increasing adoption, retention, and revenue expansion across the current client portfolio. You and your team will oversee all marketing functions, manage a small team, and guide key initiatives including a major website redesign and the implementation of a new enterprise marketing automation platform.

Key Responsibilities

• Develop and lead customer marketing strategy focused on cross-sell, upsell, and retention programs.
• Manage and mentor a team of 3–4 marketers; foster a high-performance environment.
• Oversee the marketing budget, including PPC optimization and digital spend.
• Lead the website redevelopment project and manage the external agency partner.
• Implement a new marketing automation platform and integrate workflows with CRM tools.
• Drive digital performance through SEO, targeted email campaigns, and content development.
• Produce high-quality marketing collateral for sales, events, and customer communications.

Required Qualifications

• 7+ years of progressive B2B marketing experience, including 3+ years managing direct reports.
• Experience in B2B services (SaaS, BPO, digital services).
• Strong background in customer marketing, retention strategy, and revenue expansion.
• Hands-on experience with enterprise-level marketing technology and digital execution (SEO, PPC, email).
• Proven ability to manage third-party digital agencies and web development partners.

Preferred Qualifications

• Experience with Salesforce or similar CRM platforms.
• Background in private equity–backed or high-growth environments.
• Working proficiency with graphic design tools (e.g., Adobe Creative Suite).



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