We’re partnering with a fast-growing consumer social marketplace that helps people form real friendships through high-quality local events. Their platform has already driven significant success for event hosts this year, and they are now looking to bring on their first dedicated Growth & Content Lead to own demand generation and set the foundation for how they launch and scale in new markets.

Role Overview

The mission of this role is simple and bold: drive 50% of attendees to events through growth, content, and acquisition efforts.

This person will shape the brand, build the marketing engine from scratch, and be the first hire on a lean GTM team focused entirely on driving event demand.

Why This Role Is Important

• You’ll own user acquisition and event demand end-to-end.
• You’ll set the tone for all future marketing hires and define the brand identity.
• You’ll work closely with event hosts — when you fill their rooms, the entire ecosystem grows.

Key Responsibilities

• Deliver 50% of attendees for events on the platform.
• Build organic and viral demand through repeatable content frameworks.
• Create, edit, and publish high-volume original content (especially video).
• Run rapid content and growth experiments; double down on what works.
• Collaborate with the GTM team to support new city launches and event activation strategies.

First 90 Days

• Produce 50+ pieces of original content.
• Demonstrate traction in driving real attendees to real events.
• Build the first version of the marketing system and playbook for future hires.

Candidate Profile

• High-agency, fast executor, and tapped into cutting-edge marketing trends.
• Strong understanding of growth frameworks and first-principles thinking.
• Able to share 100+ videos they’ve created and edited themselves (non-negotiable).
• Skilled across video editing, design, and content creation.
• Proven ability to build mindshare for a product across multiple communities.
• Thrives in fast-paced, high-ambiguity environments.