Metrics Recruitment is seeking a Marketing Director for a company that is building an Open Metaverse platform to solve the issues of digital scarcity and authenticity while promoting value creation and ownership by individuals. You will be responsible for driving customer acquisition, managing external projects, and overseeing paid social media channels. The ideal candidate will have strong experience in digital marketing, community marketing, and social media channels. We are looking for a creative thinker who can work collaboratively with partners and internal teams to develop and execute innovative marketing campaigns that drive business results. The candidate must be a data-driven, out-of-the-box thinker, an extrovert with a startup mentality, and 4 -6 years of experience in a marketing management role. Multilingual is a plus.

Responsibilities:

•Take ownership of customer acquisition and external projects expansion

•Manage and execute paid social media campaigns

•Lead the development and execution of marketing campaigns across various channels, including email, social media, and content marketing

•Work collaboratively with internal teams, including product development, design, and content to develop marketing strategies and materials

•Analyze and report on the performance of marketing campaigns, using KPIs to measure success

•Develop and maintain relationships with partners and external vendors

•Brainstorm creative ideas and contribute to a culture of innovation and out-of-the-box thinking

•Develop and implement marketing communications materials-videos, newsletters, social media content, news articles and participate in podcast, online spaces

•Stay up to date with shifting trends in our industry, client demographics and expectations, and key stakeholders’ requirements

Requirements:

•Bachelor’s degree in Sales, Digital Marketing, Business Administration, or a related field

•At least 4 -6 years of experience in digital marketing or social media marketing role

•Strong experience in digital marketing, community marketing, user acquisition and social media content

•Experience in managing paid social media channels

•Experience in working with a startup or fast-paced environment

•Strong communication, collaboration, and project management skills

•Ability to work in a data-driven environment

•Experience in the blockchain, Defi, and NFT platforms is a plus

•Bilingual Mandarin a plus

•Extroverted personality with a passion for creativity and brainstorming