Head of Affiliates - Casino & Sportsbook (Localized, Regional Book)
Hiring a Head of Affiliates to build and scale a multi-GEO affiliate engine for our crypto-fiat casino & sportsbook. You’ll localize offers, creatives, and payment rails per region (e.g., Canada split by ON/ROC/QC, DACH, Nordics, Ireland, South Africa, ANZ) and run a partner program that VIPs and top media/streamers actually prefer.
What You’ll Do
● Own regional affiliate growth: develop playbooks by GEO (licenses/grey-market rules, languages, sports calendars, seasonal promos) and set P&L targets per region.
● Recruit the right partners: acquire and scale streamers, tipsters, media buyers, SEO affiliates, Telegram/Discord communities, arbitrage groups, and VIP introducers.
● Tune offers per market: craft localized welcome bonuses, lossback/rakeback, free bets, bet-builder boosts, and VIP ladders; align max bet/rollover and risk caps by compliance.
● Instrument the stack: implement/refine affiliate tracking (postbacks, s1–s5, sub-IDs), anti-fraud, and geo-aware landing flows (WordPress/external LPs, language switches, dynamic CTAs).
● Integrate regional payments: ensure top-of-funnel conversion with rails locals expect (e.g., Interac, Sofort, TWINT, PayID, OZOW, crypto on-ramps) and region-specific KYC flows.
● Run campaigns that move needles: sportsbook sprints around marquee events (UFC, F1, NHL/NFL), casino missions, VIP races, and co-branded creator events; constantly A/B test hooks and angles.
● Govern risk & compliance: set partner policies, bonus abuse guardrails, CPA/RS clawbacks, and ad guidelines per GEO; collaborate with legal and risk on audits.
● Build & lead the org: hire AMs per region, an affiliate ops/analytics pod, and creative support; run a metrics-driven cadence from pipeline to performance reviews.
What We’re Looking For
● 3+ years scaling affiliates in casino/sportsbook across multiple regions, with clear wins on FTD quality, net gaming revenue, and VIP retention.
● Fluent in GEO nuance: you know how Ontario differs from ROC/Quebec; what converts in DACH vs. Nordics; and how to time promos to local sports and payday cycles.
● Offer architecture pro: adept with CPA, hybrid, rev share ladders, negative carry rules, caps, minimum activity clauses, and VIP kickers, plus practical experience balancing risk vs. growth.
● Attribution & analytics: advanced use of affiliate platforms and BI to cohort by GEO, source, and promo; command of LTV/CAC, NGR/CPA payback, and offer efficiency.
● Partner whisperer: credible with top KOLs, streamers, and media buyers; persuasive negotiator who closes and keeps whales.
Bonus Points
● Hands-on with Cellxpert/HasOffers/Impact (or similar) and GA4/GTM data layers (deposit_success, hashed email, event_id).
● Experience in French-Canadian, German or other regional markets fluency (localization, payments, and compliance nuance).
● Prior success spinning up VIP introducer programs and handling high-touch partner care.
● Comfort coordinating with compliance on ad copy, claims, and licensing disclosures.
Why Join Us?
● Well-capitalized with competitive comp and strong equity potential.
● Remote-first, async culture with high autonomy.
● Elite cross-functional team (product, data, creative) shipping quickly.
● Build a regional juggernaut: own the affiliate machine for a modern, localized book, casino + sportsbook + crypto rails. Designed for VIPs and sustained LTV.