Demand Generation/Growth Marketing Manager
Position Overview
We are seeking a dynamic and results-oriented Demand Generation Manager to join our innovative team at CrowdComfort. The ideal candidate will be a strategic thinker with a proven track record of developing and executing demand-generation programs that drive awareness, engagement, and customer acquisition. This role requires creativity, data-driven decision-making, and a passion for creating impactful marketing campaigns.
Responsibilities
Develop and Execute Demand Generation Strategies:
- Collaborate with cross-functional teams to develop and execute comprehensive demand-generation strategies that align with business goals.
- Create and implement multi-channel campaigns to drive awareness, generate leads, and support sales efforts.
Lead Generation:
- Develop and manage lead generation programs, including content marketing, email marketing, webinars, events, and other tactics.
- Utilize Hubspot and SalesForce to nurture leads through the sales funnel and optimize conversion rates.
Content Development:
- Collaborate with the content team to create compelling and targeted content for various stages of the buyer's journey.
- Ensure content aligns with audience needs and supports demand generation goals.
Digital Marketing:
- Oversee digital marketing channels, including paid advertising, social media, and SEO, to drive inbound traffic and generate leads.
- Monitor and optimize digital campaigns for maximum impact and return on investment.
- Analytics and Reporting:
- Utilize data analytics tools to track and analyze campaign performance, providing insights and recommendations for improvement.
- Establish and report on key performance indicators (KPIs) for demand generation efforts.
Sales and Marketing Alignment:
- Work closely with the sales team to understand their needs and align demand generation efforts with sales objectives.
- Provide support for sales enablement through the development of relevant sales collateral and resources.
Qualifications
- Bachelor's degree in Marketing, Business, or a related field.
- Proven experience in demand generation for B2B SaaS solutions.
- Strong understanding of Hubspot and SalesForce.
- Excellent analytical and project management skills.
- Effective communication and collaboration skills.
- Familiarity with workplace technology, facility management, or related industries is a plus.
Why Join CrowdComfort
- Opportunity to be part of a forward-thinking company that is reshaping the workplace experience.
- 401K with company match
- Flexible work with office space as needed
- Health insurance, dental and vision
- Collaborative and dynamic work environment
- Competitive salary and bonus package
- Equity options
- Paid time off and holidays
If you are a strategic thinker with a passion for driving demand and generating meaningful business results, we invite you to apply and contribute to the success of CrowdComfort.
**CrowdComfort is proud to be an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, age, veteran, disability status, or any other status protected under federal, state, or local law.**
Visa Sponsorship: We currently do not sponsor visas for this role. All candidates must be able to work for any employer in the USA, without any restrictions.
