General Manager, Liquor Stores - Merchant Services/POS system
Our POS computer system company client is seeking an entrepreneurial, results-driven General Manager (GM) to own and aggressively expand our Point-of-Sale (POS) and merchant services into the Liquor Store market across the United States and Canada. This is a high-impact role that requires a blend of hands-on sales leadership, strategic planning, and operational execution to capitalize on a massive growth opportunity.
*AlcBev Industry Experience Required - must be extremely familiar with OFF PREMISE RETAIL
Location: 3 days/week hybrid Newark, NJ office - must be 1 hr or less commute to Newark to be considered
Salary: 140-170K – depending on level of experience + bonus and benefits package
Key Responsibilities
1. Strategic Leadership
● Develop and Execute Strategy: Define the strategic roadmap for the Liquor vertical, including market penetration goals, product feature prioritization, competitive positioning, and expansion into key geographic regions (US and Canada).
● Market Analysis: Conduct continuous analysis of the liquor retail technology landscape, emerging trends (e.g., e-commerce integration, compliance features), and competitor tactics to ensure the company maintains a superior and differentiated offering.
● P&L Responsibility: Manage all aspects of the Liquor POS vertical, including revenue generation, gross margin, operating expenses, and overall profitability.
2. Sales and Business Development
● Aggressive Growth Targets: Achieve ambitious targets for POS placements, merchant service activations, and add-on product sales (e.g., digital advertising, bill payment).
● Channel Strategy: Define and optimize the most effective go-to-market channels for liquor stores (e.g., direct sales team, dealer network, tele-sales, strategic partnerships).
● Liquor-Specific Sales Enablement: Develop specialized sales playbooks, training modules, and marketing materials tailored to the unique pain points and regulatory requirements of liquor store owners.
3. Product & Technology Alignment
● Product Champion: Serve as the internal voice of the Liquor Store customer, collaborating closely with the Product and Engineering teams to prioritize and design features crucial for this segment (e.g., age verification workflows, complex inventory management for spirits/wine/beer, state/provincial compliance reporting).
● Competitive Intelligence: Benchmark our product against key liquor POS competitors and champion product improvements that create a clear competitive advantage.
4. Operational Excellence & Team Management
● Operational Scalability: Build and refine internal processes (onboarding, installation, support, renewals) that are highly efficient and scalable to support rapid growth across North America.
● Cross-Functional Collaboration: Coordinate with Marketing, Customer Support, Finance, and Legal teams to ensure seamless execution of the vertical strategy.
● Team Building: Recruit, mentor, and lead a high-performing team dedicated to the Liquor POS vertical, fostering a culture of accountability and high achievement.
Qualifications
● Experience: Minimum of 8-10 years of progressive experience in General Management, Sales Leadership, or Business Development. Experience within the Point-of-Sale (POS) or Merchant Services industry is preferred.
● Vertical Expertise (Required): Proven, deep understanding of the Liquor Store and Wine Retail vertical, including operational workflows, compliance requirements, and common POS challenges.
● P&L Acumen: Demonstrated success managing a significant P&L ($XM+ revenue) or a standalone business unit, with a history of hitting aggressive growth targets.
● North American Experience (Preferred): Experience managing sales and operations across both the US and Canada.
Key Competencies
● Entrepreneurial Drive: Acts like an owner, highly proactive, and comfortable creating structure in ambiguous, fast-moving environments.
● Data-Driven Decision Making: Utilizes data to identify opportunities, track performance, and make strategic adjustments.
● Executive Presence: Ability to clearly articulate strategy, influence stakeholders, and represent NRS externally with partners and large clients.
● Results-Oriented: A track record of turning strategy into measurable, impactful business results.