Sr. Brand Manager

Location: Baltimore, MD - RELOCATION PACKAGE AVAILABLE

Salary: $140K/yr - $160K/yr

Type: Hybrid, Full-time - 3 days/week in Baltimore office

Reports to: Global Vice President of Marketing

Well established spirits company seeking a Sr. Brand Manager to focus on the brown spirits portfolio.

MUST HAVE BEVERAGE MARKETING EXPERIENCE

Main Responsibilities:

• Develop and implement brand strategies and plans across all platforms.
• Collaborate with research & development to design future product ranges and to identify growth opportunities.
• Prepare and manage budgets, analyze marketing mix, and allocate resources to optimize P&L.
• Set and track activity KPIs to drive business results.
• Elevate the quality of marketing activities to create an aspirational super premium brand.
• Regularly review how super premium brands outside the spirits category present themselves.
• Oversee monthly or quarterly reconciliation of portfolio A&P spend to ensure budget adherence.
• Identify and recommend budget reallocations as necessary.
• Work collaboratively in teams and support the US business, with input on global projects.

Requirements

• Bachelor's degree with 5+ years of marketing experience in FMCG.
• Proven success in brand growth and marketing campaigns.
• Commercial acumen and P&L literacy.
• Willingness to travel (~25%).

Benefits

• 20% yearly bonus potential
• M/D/V/L Insurance
• Flexible Spending Account
• 401(k) Match
• Paid time-off