Field Brand Development Manager, MA/RI

Location: Boston area

Salary Expectation: $90k - $110k

Bonus Structure: 20% Bonus if performance metrics are achieved.

OVERVIEW

The Field Brand Development Manager will represent and promote a portfolio of premium spirits, driving awareness, education, and sales growth across key markets. This role blends relationship-building, on-premise and off-premise activation, staff training, event execution, and strategic brand storytelling. The ideal candidate is a charismatic communicator with strong industry knowledge and a passion for premium craft spirits.

KEY RESPONSIBILITIES

Brand Representation

• Serve as the leading face and voice of the spirits portfolio within the market

• Communicate each brand’s history, production methods, flavor profiles, and unique value

• Uphold brand standards at all times in consumer-facing and trade-facing environments

Sales Support & Trade Relationships

• Partner with distributor teams to support sales objectives and brand priorities

• Build strong relationships with key accounts, including bars, restaurants, hotels, and retailers

• Conduct menu placements, product features, staff education, and promotional initiatives

• Identify new account opportunities and support sell-in with compelling brand presentations

Education & Training

• Deliver engaging staff trainings and product knowledge sessions for trade partners

• Provide tasting experiences, cocktail demonstrations, and pairing suggestions

• Support industry workshops, seminars, and brand certification programs

Events & Activations

• Lead on-premise activations, samplings, and experiential events

• Represent the brands at festivals, trade shows, and consumer events

• Ensure event setup, brand materials, and execution meet quality standards

Marketing & Content

• Collaborate with the marketing team to create social media content and promotional materials

• Capture photos, videos, and recaps from events for internal and consumer-facing use

• Provide market insights for promotional campaigns and brand messaging

Reporting & Market Insights

• Track activities, KPIs, account wins, and consumer feedback

• Provide weekly reports on market trends, competitor activity, and opportunities

• Recommend strategies to strengthen brand presence and improve performance

Qualifications

• 2+ years of experience in spirits, wine, hospitality, or beverage sales

• Strong understanding of spirits categories, cocktail culture, and industry trends

• Comfortable speaking publicly and presenting to groups of all sizes

• Established network within the on-premise and retail beverage community preferred

• Ability to manage schedules, events, and deadlines independently

• Must be able to work evenings, weekends, and travel as needed

• Passionate, energetic, and authentically enthusiastic about premium spirits

What Success Looks Like

• Strong, lasting relationships across key accounts and distributor partners

• Growing placements, visibility, and velocity for the portfolio

• Memorable, educational, and high-quality activations that strengthen brand equity