Head of Sales – UAE

Location: Dubai, United Arab Emirates

Salary: 30-35,000 + UAE Benefits

Industry: Office Furniture Dealer (Multiple Global Brands)

About the Company

Our client is a leading provider of office furniture and workplace solutions in the UAE, delivering high-quality, design-led environments for corporate, government and commercial clients. With a strong reputation in the market, the business partners closely with architects, designers and project consultants to deliver innovative, functional and sustainable workspace solutions.

Role Overview

We are seeking a commercially driven Head of Sales to lead and scale the UAE business. This role will take full ownership of revenue growth, strategic client acquisition and overall sales performance.

The successful candidate will bring a strong network within the UAE market, deep industry knowledge, and a proven ability to close high-value, complex B2B deals. This is a leadership role requiring both strategic vision and hands-on execution, with a focus on transitioning the sales approach towards consultative, solution-led selling.

Key Responsibilities

Sales Leadership & Strategy

• Develop and execute a strategic sales plan aligned with UAE market opportunities and long-term growth targets
• Drive revenue growth and ensure consistent achievement of annual sales targets
• Build a scalable, data-driven sales function with strong pipeline visibility

Business Development & Client Acquisition

• Identify and secure high-value opportunities across corporate, government and semi-government sectors
• Build and maintain strong relationships with key stakeholders including architects, interior designers and project consultants
• Position the business as a solutions partner rather than a product supplier

Commercial & Technical Oversight

• Lead complex negotiations and manage high-value commercial contracts
• Oversee tender submissions, BOQs and proposal development
• Ensure strong pipeline management and forecasting through CRM systems

Team Leadership & Development

• Build, mentor and scale a high-performing sales team
• Drive a shift from transactional selling to consultative, value-driven sales
• Set clear performance targets and foster a results-oriented culture

Market Positioning & Growth

• Represent the company at key industry events and networking platforms
• Identify high-growth sectors such as healthcare, education and technology
• Strengthen the company’s presence within the A&D and PMC community

Candidate Requirements

Experience & Background

• Minimum 10 years’ experience within the architecture, design, office furniture or interior fit-out industry
• At least 3 years in a leadership role within the UAE/GCC
• Proven track record of delivering AED 20M+ annual revenue targets
• Strong exposure to large-scale commercial and government projects
• Established network across Architects & Interior Designers (A&D), Project Management Consultants (PMCs), and government/semi-government entities

Technical & Commercial Skills

• Strong consultative selling approach (workplace solutions, ergonomics, sustainability)
• Ability to interpret BOQs, tender documentation and architectural drawings
• Experience using CRM systems (e.g. Salesforce, Microsoft Dynamics)
• Understanding of sustainability frameworks (e.g. LEED, WELL, Greenguard)
• Strong commercial acumen with experience managing complex contracts and risk

Leadership & Personal Attributes

• Proven ability to build and lead high-performing teams
• Strategic thinker with a long-term growth mindset
• Strong negotiation and stakeholder management skills
• Resilient and adaptable in a competitive, long sales-cycle environment
• Professional presence with the ability to represent the business externally
• Fluent in English

Success Metrics (KPIs)

• Year-on-year revenue growth
• Strong and consistent sales pipeline (minimum 3x annual target coverage)
• Expansion of key accounts and strategic client relationships
• Improved conversion rates across qualified opportunities
• Growth in revenue from sustainable product and solution offerings

What Success Looks Like

• Builds a predictable, scalable and data-driven sales engine
• Positions the company as a trusted solutions partner in the market
• Expands influence across the A&D and PMC ecosystem
• Delivers consistent revenue growth while protecting margins

What’s on Offer

• Competitive senior-level salary package
• Standard UAE benefits
• Opportunity to lead and shape a high-growth business unit
• Strong exposure to major UAE projects and industry leaders

How to Apply

Please submit your CV along with a brief summary of your relevant experience.