THE COMPANY

Our client is a nationally recognized provider of payroll, HR technology, and workforce management solutions for small businesses nationwide. The company helps business owners streamline payroll, compliance, onboarding, benefits administration, and workforce operations through innovative technology and consultative support.

This is an excellent opportunity to join a well-respected organization known for its strong training programs, career development opportunities, and proven history of promoting top-performing sales professionals from within.

THE JOB

The Channel Sales Associate will focus on generating new business through CPA referral partnerships and direct outreach to small business owners.

This position blends relationship management, prospecting, field sales, and consultative selling. The ideal candidate will partner closely with CPA firms and local business owners to identify payroll and HR solutions that drive efficiency and support business growth.

This is a hybrid, field-based position that requires strong communication skills, professionalism, and the ability to thrive in a fast-paced sales environment.

RESPONSIBILITIES

• Develop and maintain relationships with CPA referral partners
• Identify and cultivate new business opportunities
• Conduct both in-person and virtual client meetings
• Demonstrate and present payroll and HR technology solutions
• Prospect within an assigned territory
• Track pipeline activity and maintain forecasts in Salesforce
• Manage sales activity metrics and performance goals
• Build relationships with small business owners
• Partner with internal teams to support onboarding and client success
• Stay informed on product updates and industry developments

THE QUALIFICATIONS

Must-Have Requirements

• 1–2 years of B2B sales experience preferred
• Experience working toward sales quotas
• Comfortable with prospecting and new business development
• Strong communication and relationship-building abilities
• Valid driver's license and dependable transportation
• Ability to work effectively in a field-based sales role

Preferred Qualifications

• Experience in SaaS, payroll, HCM, staffing, telecom, merchant services, insurance, or banking
• Familiarity with CRM platforms, including Salesforce
• Recent graduates of sales-focused programs are encouraged to apply
• Strong presentation skills and professional presence

THE BENEFITS

• $53K base salary
• $30K target variable compensation at 100% quota attainment
• Approximately $500 per month vehicle and cell phone reimbursement following training
• Hybrid work schedule
• Comprehensive onboarding and sales training
• Career advancement opportunities
• Comprehensive healthcare coverage
• 401(k) with company contribution
• Paid time off and company holidays