About the Company

Our client is a growing marketplace management firm that helps consumer product brands succeed across major online marketplaces such as Amazon, Walmart.com, Target.com, and related digital commerce channels. The company supports brand strategy, marketplace execution, and revenue growth for consumer products companies that need specialized expertise in online retail.

The team is collaborative, practical, and entrepreneurial. Successful employees are self-starters who take initiative, think independently, and look for ways to improve the business.

About the Role

The Head of Growth will own growth-focused corporate marketing and business development strategy end-to-end. This role is accountable for delivering a consistent, qualified pipeline of leads aligned to the company’s ideal customer profile.

You will set strategy and direct execution across content, website, SEO, GEO, advertising, social, email, HubSpot, partnerships, referrals, events, and targeted outreach programs. Because the team is lean, you will also get hands-on with execution. The role reports directly to the CEO and will help define how the company’s growth engine should work.

Responsibilities

• Build and own a full-funnel growth strategy that creates qualified pipeline.
• Own content strategy across thought leadership, case studies, demand-generation assets, and funnel-specific messaging.
• Expand SEO and GEO strategy as inbound pipeline channels.
• Manage the website as a growth engine, including positioning, messaging, conversion optimization, and ongoing improvement.
• Lead inbound marketing across paid search, paid social, email, content, website, and related channels.
• Own HubSpot strategy and outcomes across campaigns, automation, workflows, lead scoring, reporting, data hygiene, and CRM adoption.
• Establish metrics and reporting that give leadership visibility into pipeline health, ROI, and growth performance.
• Build business development programs through partnerships, referrals, events, targeted outreach, and trade shows.
• Qualify inbound and program-sourced opportunities against the ideal customer profile before handoff to the account-based sales team.
• Lead, mentor, and develop a small marketing/content team while remaining willing to execute personally.
• Help shape and support future business development hires.
• Build go-to-market strategy for an emerging resale business, including brand, website, messaging, positioning, and client-acquisition strategy.

Must-Have Requirements

• 7 to 12 years of growth marketing, demand generation, corporate marketing, business development, or related experience.
• 2 to 5 years leading marketing, growth, demand generation, or business development strategy.
• Proven success building qualified pipeline for a B2B services, agency, e-commerce, marketplace, retail, CPG, or related business.
• Hands-on HubSpot experience across workflows, automation, campaigns, lead scoring, reporting, data hygiene, and CRM adoption.
• Strong command of SEO, content, website, inbound, paid media, and conversion optimization.
• Ability to build structure in an ambiguous or underdeveloped environment.
• Willingness to personally execute in a lean team.
• Ability to partner directly with senior leadership and communicate clearly around metrics, priorities, and results.

Nice-to-Have Requirements

• Experience in an agency or professional services business.
• E-commerce, Amazon, Walmart.com, Target.com, Shopify, marketplace, retail media, or CPG experience.
• Experience building partnership, referral, and event-driven pipeline programs.
• Experience leading a small marketing, content, or BD team.
• Experience building GTM strategy for a new business line or brand.

Benefits

• Remote, senior role with direct CEO access.
• Opportunity to build the growth engine rather than inherit a rigid system.
• Lean environment where the right person can have immediate influence.
• Strong compensation potential with uncapped incentives.
• MDV, 401k, and generous PTO.
• Opportunity to shape future marketing and business development structure.
• Chance to support both an established marketplace services business and a new resale GTM build.