THE COMPANY

A leading U.S.-based manufacturer of custom LED signage solutions, this company serves both the petroleum and transportation industries, specializing in gas price signs and highway alert systems. With over four decades of innovation and national reach, they are known for delivering robust, technical signage solutions to gas station chains and highway departments across the country. The company is investing in aggressive growth and has a collaborative, engineering-led culture with a focus on long-term relationships and technical excellence.

THE JOB

The Outside Sales Representative will focus on new business development across an assigned national territory within the gas price signage division. This is a consultative role that blends hunter-style prospecting with long-cycle relationship building. You'll travel 50–75% to meet prospects, visit trade shows, and strengthen relationships with manufacturing and engineering teams. When not traveling, you'll work on-site at the Colorado Springs HQ to stay close to production teams and manage account delivery.

Key Responsibilities:

• Drive net new revenue by targeting gas station chains and retailers
• Manage the full sales cycle (6–12 months)
• Travel nationally for customer visits and trade shows
• Maintain and grow your book of business
• Liaise with manufacturing and engineering throughout the order lifecycle



THE QUALIFICATIONS

• Experience in technical sales, ideally selling electronic component-based products
• Background in or exposure to manufacturing environments
• Strong presentation and communication skills
• Self-motivated, with a proactive, hunter mentality
• Comfortable with frequent national travel
• Engineering or technical background a plus
• Based in or willing to relocate to Colorado Springs, CO

THE BENEFITS

• Base Salary: $65,000–$75,000 DOE
• OTE: $120,000+ (uncapped commission; top reps exceed $200K)
• Benefits:
• Medical, Dental, Vision (starting after 30 days)
• 401(k) with match (starts after 90 days)
• Career Growth: Leadership opportunities as the team expands
• Culture: Collaborative, down-to-earth, engineering-driven