Summary of Job:
The Sales Development Representative’s primary goal is to generate interest in our product offering with companies that result in live and phone-based meetings for our Business Development Managers. This will be achieved through a combination of inbound and outbound efforts, targeted account outreach based on industry insights, thorough prospect communication, and personalized messaging.
The Sales Development Representative should feel comfortable managing a high volume of leads at any given time and have sound judgment under pressure while maintaining a high level of customer service. The role requires meticulous attention to detail while ensuring effective use of time to meet SLAs.
Key Role and Responsibilities:
1. Lead Generation and Qualifying
● Research and qualify marketing generated leads.
● Research and qualify individually generated leads.
● Plan and execute prospecting activities (utilizing outreach tools, SalesForce, cold calling, and email) to generate new sales opportunities.
● Identify prospect's needs and suggest appropriate products/services.
● Set up meetings or calls between (prospective) customers and sellers.
● Record all activity and maintain database accuracy.
2. Sales support:
● Communicate with customers, making outbound calls to potential customers, and following up on leads.
● Understand customers' needs and identify sales opportunities.
● Build long-term trusting relationships with prospects to qualify leads as sales opportunities.
● Answer potential customers' questions and send additional information by email.
Keep up with product and service information and updates to accurately describe features of products and services.
● Achieve meeting targets.
● Report on weekly, monthly, and quarterly results.
Education and Experience:
● 3 - 4 Year Marketing or Sales related qualification, preferred.
● 1 - 2 Years sales development or account management experience in a B2B environment - preferably SAAS technologies; IT; or online education.
● Ability to multitask, manage projects and work under pressure.
● Excellent interpersonal and negotiation skills.
● New business development experience would be beneficial.
● Excellent verbal and written communication skills.
● Basic data analysis skills.