We are looking for a Growth & Go-to-Market Manager to accelerate the digital growth of our six-brand portfolio, with direct responsibility for e-commerce, marketplaces, TikTok Shop and paid media.

This is a hands-on commercial growth role with direct accountability for digital revenue. The position will develop and execute growth strategies across the company's digital ecosystem, connecting brand strategy, e-commerce, marketplaces, paid media, content and commercial execution.

The person will have particular responsibility for Mercado Libre and TikTok Shop, while also optimizing the company's own e-commerce business and paid media investments. Success will be measured through tangible commercial results: revenue, GMV, traffic, conversion, ROAS, customer acquisition, average order value and profitable growth.

ABOUT THE COMPANY

Our client is a fast-growing Mexican beauty company with more than ten years of experience and nationwide distribution. The company offers a broad portfolio of exclusive and innovative products and brands, aligned with the latest industry trends. Its business model combines distribution, retail, and e-commerce, with a strategy focused on expanding its digital presence and bringing new beauty offerings closer to Mexican consumers.

KEY RESPONSIBILITIES

• Develop and execute the Growth and Go-to-Market strategy for a portfolio of six beauty brands in Mexico.
• Own the digital commercial performance of Mercado Libre, TikTok Shop and the company's e-commerce platform.
• Build strategies to increase GMV, revenue, traffic, conversion rate, AOV and customer acquisition across digital channels.
• Manage and optimize paid media investment across platforms such as Meta, Google and TikTok, with a strong focus on ROAS, CAC and profitable growth.
• Develop and own the Mercado Libre strategy, including assortment, pricing, promotions, product visibility, advertising, conversion and overall marketplace performance.
• Lead the growth of TikTok Shop, integrating content, creators/affiliates, promotions, livestream opportunities and performance marketing to drive sales.
• Analyze the complete digital funnel - from traffic and engagement through conversion, retention and repeat purchase - to identify growth opportunities.
• Develop GTM plans for new product launches, brand initiatives, seasonal campaigns and commercial promotions.
• Translate consumer, marketplace and performance data into clear commercial actions.
• Partner closely with Marketing, Sales, Creative, Operations, Inventory and Logistics to ensure strong execution across channels.
• Monitor inventory and product availability in coordination with the commercial and operations teams to support growth without compromising customer experience.
• Establish dashboards and reporting for key KPIs and provide management with clear recommendations based on performance.
• Continuously test new channels, campaigns, content, promotions and conversion strategies to identify scalable growth opportunities.

KEY PERFORMANCE INDICATORS

Digital Revenue | GMV | ROAS | CAC | Conversion Rate | AOV | Traffic | CTR | Marketplace Sales | TikTok Shop Sales | Customer Acquisition | Repeat Purchase

IDEAL CANDIDATE

• 5+ years of experience in Growth, E-commerce, Digital Marketing, Marketplaces, Go-to-Market or a related commercial role.
• Demonstrated experience growing digital revenue and managing measurable commercial KPIs.
• Hands-on Mercado Libre experience is required, including direct responsibility for marketplace performance, sales growth, promotions, advertising and conversion.
• Experience with TikTok Shop is strongly preferred.
• Solid understanding of paid media, particularly Meta, Google and TikTok.
• Experience working with consumer brands; beauty, cosmetics, skincare, fashion or other fast-moving consumer categories strongly preferred.
• Strong analytical ability and comfort working with GMV, ROAS, CAC, conversion, AOV and other performance metrics.
• Ability to move comfortably between strategy and execution. This is not a role for someone who only manages agencies or prepares strategy presentations.
• Strong cross-functional leadership skills and ability to coordinate Marketing, Creative, Commercial and Operations teams.
• Entrepreneurial, highly commercial and comfortable working in a fast-moving environment.